philip lelyveld The world of entertainment technology

29Dec/10Off

The Year in Enhance Reality: 3-D and augmented reality made it big in 2010—with a few pitfalls

2010 saw an explosion of 3-D products for consumers and also the arrival of augmented reality as a mainstream technology. In both areas, however, only some commercial implementations proved ready for prime time.

3-D TVs, Cameras, and Camcorders Galore

3-D was a hot topic at the start of the year, partly because of the 3-D blockbuster movieAvatar, which came out last December. Many predicted that 3-D technology would move quickly from the movie theater into the home, and major electronics companies including Panasonic, Mitsubishi, Sony, Philips, and Toshiba announced plans to release 3-D televisions and Blu-ray players (Home 3-D: Here, or Hype? and Here Come the High-Definition 3-D TVs). But obstacles—particularly the need to wear 3-D glasses costing upwards of $100 per pair and the limited amount of 3-D content available to watch (a handful of DVDs and few TV transmissions)—have prevented 3-D TVs from becoming wildly popular, at least for now (Will 3-D Make the Jump from Theater to Living Room?).

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