Interview: The Future of 3-D Is Coming, and 3ality Technica’s Ted Kenney Is At The Forefront
Sorry, 3D detractors: the format is here to stay, and in a big way. From movies, to TV, to gaming, 3D is part of the entertainment landscape, and will continue to move to the forefront - possibly even someday dwarfing traditional 2D entertainment. At the head of that movement is 3ality Technica, a company that not only shot films like Prometheus, Amazing Spider-Man, andThe Hobbit; but also loan out 3-D equipment to other companies and teaches filmmakers how to shoot in 3-D, so the tech can get more heavily used, and the technology stretched even further.
A key man in that company? Ted Kenney, the former Real World producer who went on to produce and direct concert films like U23D, Black Eyed Peas 3D, and Katy Perry: Part of Me 3D, which hits theaters on July 5th. Though he’s now become a major part of 3ality, and a major proponent of 3D, there was a time when using 3D wasn’t even on his radar. Talking to Kenney on the phone, he told us that he was asked to shoot “a band” in 3D in South America... It wasn’t until he agreed to the job that he was told it was U2, and he’d be shooting in four cities with only a few weeks of prep time. ...
Read the full interview here: http://geek-news.mtv.com/2012/06/29/interview-3ality-technicas-ted-kenney/