4-D movies: Next big thing for U.S. theaters?
...At the leading edge of the technology is South Korean conglomerate CJ Group, which operates Asia's largest theater chain and has set up a laboratory near Grauman's Chinese Theatre in Hollywood to demonstrate and market its 4DX system.
The 4-D experience is wowing fans in South Korea, Thailand and Mexico, where CJ Group has 29 specialty theaters that regularly screen big Hollywood titles such as"Avatar,""Pirates of the Caribbean: On Stranger Tides" and"Prometheus,"which featured the crashing spaceship.
Now CJ Group is close to finalizing a deal with a nationwide U.S. chain to create nearly 200 4-D theaters in the next five years, with the first to open this year in Los Angeles, New York and several other major cities.
Read the full story here: http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-4d-cinema-20120707,0,642655.story