philip lelyveld The world of entertainment technology

25Jul/12Off

DTS to keep SRS office, jointly pursuing 3-D audio tech

The future of audio technology was the subject of questions for DTS Chairman and CEO Jon Kirchner on Tuesday after the company completed its $148 million purchase of Santa Ana-based SRS Labs this week.

In the short term Kirchner said SRS' brand would continue and they would jointly pursue a 3D audio solution that might see the light of day come 2013.

SRS Labs under the direction of Chief Technology Officer Alan Kraemer had heavily pursued the MDA (multi-dimensional audio) format prior to purchase, seeing it as a way of delivering sound experiences that move in three dimensions around a room.

Read the full story here: http://www.ocregister.com/news/srs-365170-audio-keep.html

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