philip lelyveld The world of entertainment technology

7Aug/12Off

Why Apple Will Turn to Holograms

... Apple must forge a new direction, because not only will its patent lawyers have difficulty claiming rights to all tablet designs, the touchscreen may soon be obsolete.Walt Disney (DIS), not known for being a gadget leader, recently announced its R&D division has developed “swept frequency capacitive sensing” that turns virtually any material into a touchscreen. Called Touché, the system would allow couches, doorknobs, clothing, and even water to sense your movement or finger swipes, making touchscreens irrelevant. If you can type on a tabletop, the need for a tablet may disappear.  ...

As tablets become commodities, it’s not hard to predict the design battle will move from hardware to the virtual visual realm. Even Sir Jonathan Ive can take glass panes only so far. I don’t know if an iPhone 5 will hold holograms, but eventually Apple will serve us 3D images—because while anyone can copy a glass tablet, not everyone can make the world float in your hand.

See the full story here: http://www.businessweek.com/articles/2012-08-07/why-apple-will-turn-to-holograms

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