3D viewing up, but still small when it comes to the bigger picture
Some 113,000 people watched the London 2013 opening ceremony in 3D, figures confirm, sending mixed messages on whether the format is finally starting to be adopted, or if it still has a long way to go before it proves itself in UK homes. ...
A simpler way though is to look at sales of 3D television sets in the UK. According to market research firm GfK, 1.3 million 3D TV sets have been sold to date in the UK. ...
Fast forward to Wimbledon 2012, and according to Attentional data provided to Pocket-lint, the final starring Andy Murray and Roger Federer was watched by 30,000 in 3D and 17 million viewers in 2D. That's a 0.18 per cent share. Compare that to the London 2012 opening ceremony and the 3D share of viewing figures rises to 0.4 per cent, more than double the viewers, but still incredibly small in comparison to the 2D figures.
So the verdict? It seems 3D TV numbers are growing, but at a very slow pace, especially when you consider just how many people still prefer to watch television without glasses.
See the full story here: http://www.pocket-lint.com/news/46728/3d-tv-viewing-update-but-still-small