Can Olympics Closing Ceremony Save BBC’s 3D Campaign?
The data on TV audience for the nightly one-hour tri-dimensional highlights programme further exposed the underwhelming pulling power of even free 3D content. From the 30th of July to the 7th of August, only an average of 10,460 Brits watched the show each night on BBC HD, with the number plunging to as low as 4,000 on the 4th, 5th and 6th of August.
Several reasons have been put forward to explain the disappointing viewing figures, ranging from low penetration of 3D-capable HDTV sets among UK households to lack of promotion on the part of the Beeb. What hasn’t been discussed much is the quality of the 3D programming itself.
While 3-dimensional coverage of the opening ceremony was excellent, watching the men’s 100m final in 3D did not provide a satisfying viewing experience: 3D depth during the race itself left a lot to be desired; the camera perspectives were limited ...
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