philip lelyveld The world of entertainment technology

Hollywood’s three ‘R’s in India: revisit, rehash, re-release

However, 3D is only one of the constituents of the rinse-and-repeat formula. The echo effect ultimately depends on how noisy the movie is.

See the full article here: http://www.livemint.com/2012/08/20170604/Hollywood8217s-three-8216.html