7Sep/12Off
NBC Sports Chief Prefers HD To 3D TV
Add NBC Sports Chairman Mark Lazarus to the list of executives casting doubt on the future of 3D TV. Lazarus believes the sports TV industry might jump over it to a degree and shift focus to the emerging ultra-HD format.
Sony and LG are among the manufacturers moving to launch sets with ultra-HD or 4K capabilities, meaning programming can be seen with four times the picture quality of HD.
As for 3D, Lazarus said there is a future, but “I just don’t know how bright it is.” NBC did offer Olympics coverage in the format, but Lazarus said the company will not be a pacesetter.
Read the full story here: http://www.mediapost.com/publications/article/182485/nbc-sports-chief-prefers-hd-to-3d-tv.html