Busan 2012: South Korea’s CJ E&M Pictures to Screen ‘Tai Chi Zero’ in New Multi-Sensory Format
“Today, if you take your kids to the movie theater they will expect it to be in 3D. It has become the norm. We felt showing a 4D film would be a great way to demonstrate the cinema culture of the future,...
CJ group, which operates Asia’s largest cinema chain CGV, has 34 theaters in six countries dedicated to 4D movies. In addition to China, Thailand, Israel, Brazil and Mexico, it is planning to create more CJ 4DPlex theaters in the United States, South America, Russia and Western Europe.
A CJ 4DPlex theater features gyrating chairs with a tiny nozzle that sprays water, mist and bubbles as well as some 1,000 odors ranging from coffee to gunpowder. “Back ticklers” move to make sure the onscreen action is felt skin-deep. The cinema, which can house up to 240 seats, also features large fans and strobe lights that add environmental effects such as lightning and wind. Outfitting a theater with the technology costs about $2 million.
It takes between two to three weeks using special software to program the 4D effects into a movie. Scents, for example, are programmed to spread only within blocks of six by six seats.
See the full story here: http://www.hollywoodreporter.com/news/busan-2012-south-korea-cj-e-and-m-pictures-tai-chi-zero-4D-377051