3net forms studio, shifts focus
3D broadcaster 3net has shuffled its production and distribution efforts under a new banner to meet shifting demands on the US channel and the international market.
The channel – a joint venture between Sony, Discovery Communications and Imax – will do “very few acquisitions and many more commissions” in its near future according to 3net CEO Tom Cosgrove.
Those commissions – and coproductions, which will also remain part of the 3net mix – will come from both indie shops and the newly formed 3net Studios, he told C21.
Meanwhile, the studio will look to export more content to the world market, where Cosgrove observes demand despite what some see as 3D’s failure to click with consumers.
“There was enormous hype, beyond what was realistic,” Cosgrove told C21 of early expectations around 3D. But he added that the still-promising sales figures on sets and movies indicate a market that’s headed in the right direction.
See the full story here: http://www.c21media.net/archives/90228
Also see http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-3dnet-20121016,0,4311647.story