22Oct/12Off
Is 3D Dying? Why Hollywood Is Putting Down the Glasses
Part of the culprit is that studios are not increasing the number of films they release in 3D like they once were, and theater chains in the United States are not doing as much to expand their network of 3D compatible theaters after a building frenzy.
"Recent 3D releases have underperformed, screen build-out has slowed and ticket premiums are unlikely to increase," the study's authors write.
Thus far, 25 3D films have been announced for 2013, the study notes. That's about equal to the number of 3D films released this year (31) and in 2010 (23).
See the full story here: http://www.thewrap.com/movies/article/3d-boom-fizzling-and-ticket-prices-leveling-study-finds-60996