China officials meet 3D Society; mirrors U.S.
Chinese filmmakers and the Chinese government are anxious to work more closely with the International 3D Society to promote more 3D movies and TV programming, officials said Monday at a committee meeting of the year-old China branch of the Society.
Gesan Liu, Dean of the Beijing Film Academy Film and Technology Department, said broadcasters cannot charge a premium for 3D since the audience is already so small. He also noted that while TV manufacturers promote the sale of 3DTVs, content producers need to get more involved with promotion of 3D programming.
Other companies and organizations represented at the meeting included Panasonic, Beijing TV, Autodesk, China Film Group, and Shanghai Broadcasting.
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