philip lelyveld The world of entertainment technology

5Dec/12Off

Lytro re-shoots pics as 3D clay scenes

Okay, this strikes me as one of the better marketing ideas I’ve seen in the photo business in, like, ever.

For a few days, selected shots — even old treasured images — will be “Lytro-ized.”

Lytro is working with Screen Novelties, the demented brains behind the satirical Robot Chicken show [really — it’s demented] who will model the people and settings of a photo — and then shoot that with a new Lytro camera!

See the full story here: http://pmanewsline.com/2012/12/04/lytro-re-shoots-pics-as-3d-clay-scenes/#.UL90dqX6LiM

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