Dolby Atmos, 3D, ETX, not HFR, rescue Hobbit

The new Dolby Atmos immersive theater sound system is the perfect complement to 3D, demonstrated convincingly with the New Line Cinema and MGM production of “The Hobbit: An Unexpected Journey.”
In fact, “Hobbit,” viewed in a theater with Atmos, 3D, and the expanded screen size of the newAMC theaters‘ proprietary ETX experience, including the first-ever “High-Frame-Rate” of 48 frames-per-second (compared to normal 24 fps), delivers the most immersive cinematic experience ever.
Those technical elements also contributed mightily to the record-setting $85 million December opening weekend in North America, and $223 million worldwide for the Warner Bros release. The cost of a ticket with premium prices to see the movie with all these formats at the AMC Ontario Mills 30 in California is $16.50, and $18.75 at the AMC Century City 15.

See the full story here: http://hollywoodinhidef.com/2012/12/dolby-atmos-3d-rescue-hobbit/