IHS: 3D Home Market ‘Thriving’
The study shows spending on 3D Blu-ray accounting for nearly 11% of overall 3D content spending in 2012, compared to 6% in 2011. For 2012, 3D Blu-ray spending accounted for $214 million out of $2 billion spent on 3D content in the home and in theaters, according to the report.
While the report has worldwide 3D-capable screens up four-fold since 2009 (9,000 compared to 43,000), and 3D box office receipts up significantly between 2010 and 2011 (from $6 billion to $7 billion), it’s the overall trend in 3D content in the home that should be encouraging, according to the report.
Spending by U.S. consumers on 3D Blu-ray is up 94% compared to 2011, with 3D Blu-ray unit sales expected to hit 9.9 million units for the year.
It’s not just 3D Blu-ray: According to the report, 37 dedicated 3D channels have launched worldwide since 2010, along with 38 dedicated 3D event broadcasts. The IHS report estimates consumers will spend $76.1 million for 3D VOD by 2016, up from $11.1 million in 2012.
See the full story here: http://www.homemediamagazine.com/3d/ihs-3d-home-market-thriving-29172