philip lelyveld The world of entertainment technology

16Jan/13Off

Audi, Bang & Olufsen, Fraunhofer IIS team up for 3D auto experience

The folks at three of the biggest names in auto and/or audio have come together this month to bring on a beast of a system for the Audi Q7 for 2013. Bang & Olufsen have partnered with Audi as well as Fraunhofer IIS to bring on a “3D sound experience” for the next generation of Audi vehicles. FraunhoferIIS, if you did not know, was the “main” inventor (as they say) of the MP3 and is an innovator of next-level audio experiences top to bottom – as any average Joe would tell you.

See the full story here: http://www.slashgear.com/audi-bang-olufsen-fraunhofer-iis-team-up-for-3d-auto-experience-14265179/

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