1May/13Off
CinemaCon: Rival Companies Prepare For Immersive 3D Audio War
The battle over next-generation “immersive audio” is afoot, even if its top two major competitors are playing nice on the surface. For now. NATO’s pushing the theatrical innovation hard this year atCinemaCon, where industry leader Dolby scored crucial placement of its Dolby Atmos system in the main Coliseum theater for all major studio events. Today reps for Dolby and #2 rival Barco spoke in a panel discussion of how they, studios, and theater owners might work together to establish standards that would allow both Dolby Atmos and Barco’s Auro 11.1 immersive audio systems to co-exist.
Read the full story here: http://movies.yahoo.com/news/cinemacon-dolby-atmos-vs-auro-11-1-prelude-014824031.html