philip lelyveld The world of entertainment technology

27May/13Off

To 3D Or Not To 3D: Buy The Right Star Trek Into Darkness Ticket

Star_Trek_Into_Darkness_37572Unbelievably, J.J. Abrams' first Star Trek opened before Avatar, in a time when not every summer blockbuster was expected to come out in 3D, and before movies were put through the post-conversion wringer to cash in. Four years later things are surprisingly different, and Star Trek Into Darkness has succumbed to the spirit of the times, arriving with post-converted 3D and a whole lot of ads trumpeting the 3D experience.

SCORES RECAP
3D Fit 3
P&E 3
Before The Window 5
Beyond The Window 5
Brightness 5
The Glasses Off Test 4
Audience Health 5
Total Score 30 (out of a possible 35)

Read the full story here: http://www.cinemablend.com/new/3D-Or-3D-Buy-Right-Star-Trek-Darkness-Ticket-37572-p2.html

 

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