29Mar/11Off
3D technology gives fashion new dimension
With virtual models and hologram advertisements already restyling the fashion industry, it seems runway shows staged in 3D could be the next big thing.
Armani Exchange in Melbourne has already launched 3D ads in its stores; a video and ad campaign of the label’s autumn/winter collection was shot in 3D, while customers were supplied with special glasses so they could see the images in store.
Grant Pearce, creative director of the L’Oreal Melbourne Fashion Festival, says 3D is a growing trend in the industry.
Read the full story here.