philip lelyveld The world of entertainment technology

Hollywood has paired 3D with the right content, with movies such as Avatar, Alice in Wonderland and TRON Legacy. We need to do the same thing in the gaming space. 3D is a huge advantage to the PS3 platform as a primary reason to purchase, and we need to ensure that the right content is married with this engaging technology, so that the consumer truly feels as if he or she is playing ‘within’ the experience. While we’re extremely committed to 3D, we want to make sure that the content is correct for the technology. It’s been our counsel to publishers to ensure that the right games utilize 3D, and you’re seeing the results of these discussions with the strong lineup of 3D games arriving in 2011.