How to Avoid the Ethical Nightmares of Emerging Technology
... In this article, I will try to convince you of three things: First, that businesses need to explicitly identify the risks posed by these new technologies as ethical risks or, better still, as potential ethical nightmares. ...
Second, that by virtue of how these technologies work — what makes them tick — the likelihood of realizing ethical and reputational risks has massively increased.
Third, that business leaders are ultimately responsible for this work, not technologists, data scientists, engineers, coders, or mathematicians. Senior executives are the ones who determine what gets created, how it gets created, and how carefully or recklessly it is deployed and monitored.
These technologies introduce daunting possibilities, but the challenge of facing them isn’t that complicated: Leaders need to articulate their worst-case scenarios — their ethical nightmares — and explain how they will prevent them. The first step is to get comfortable talking about ethics....
Ethical challenges don’t disappear via semantic legerdemain. We need to name our problems accurately if we are to address them effectively. ...
Third, the focus on identifying and pursuing “responsible AI” gives companies a vague goal with vague milestones. ...
In short, if you know what your ethical nightmares are then you know what ethical failure looks like. ...
Quantum computers throw gasoline on a problem we see in machine learning: the problem of unexplainable, or black box, AI. ...
Right now, data scientists can offer explanations of an AI’s outputs that are simplified representations of what’s actually going on. But at some point, simplification becomes distortion. ...
That leads to a litany of ethical questions: Under what conditions can we trust the outputs of a (quantum) black box model? What are the appropriate benchmarks for performance? What do we do if the system appears to be broken or is acting very strangely? ...
These claims fund a conclusion: Organizations that leverage digital technologies need to address ethical nightmares before they hurt people and brands. I call this the “ethical nightmare challenge.” To overcome it, companies need to create an enterprise-wide digital ethical risk program. The first part of the program — what I call the content side — asks: What are the ethical nightmares we’re trying to avoid, and what are their potential sources? The second part of the program — what I call the structure side — answers the question: How do we systematically and comprehensively ensure those nightmares don’t become a reality? ...
Notice that articulating nightmares means naming details and consequences. The more specific you can get —... — the easier it will be to build the appropriate structure to control for these things. ...
See the full article here; https://hbr.org/2023/05/how-to-avoid-the-ethical-nightmares-of-emerging-technology
Inworld AI Will Bring Generative AI to Microsoft Xbox Game Development
Generative AI synthetic character startup Inworld AI and Microsoft have partnered to bring Inworld’s virtual character tools to Xbox developers.The collaboration aims to enable developers to deploy generative AI-assisted content like characters, dialogue, and quests into their games.
INWORLD XBOX
The multi-year partnership will produce an “AI design copilot” system for authoring scripts, conversations, and narratives. There will also be an AI character engine that can dynamically generate interactive quests and dialogue during gameplay. ...
Inworld offers a Character Engine that constructs virtual beings out of text descriptions. Users can detail the appearance, behavior, background, and more in great detail, and the generative AI engine will synthesize the virtual being described, relying on general knowledge databases and proprietary sources the user can include. ...
See the full story here: https://voicebot.ai/2023/11/13/inworld-ai-will-bring-generative-ai-to-microsoft-xbox-game-development/
Why the Dying DVD Business Could Be Headed for a Resurrection
... A significant strategic shift by major streamers, paired with the current state of play in the music industry, offers a potential way forward for physical media. ...
Warner Bros. Discovery last year began a content purge of its streaming service HBO Max (now just Max), removing thousands of hours of programming. Disney+, Hulu and Paramount+ followed suit, canceling shows and culling old titles. As the cost of content will continue to rise in a post-strike world, even Netflix or Amazon might be tempted to remove titles to save a few bucks.
That strategy shift, as jarring as it is to some creators and consumers, reinforces the value of physical media. It’s a similar state of play with digital downloads, which you might “buy” from Amazon or iTunes, but can be removed from your library at any time. Studios could pull Westworld and Good Burger from Max — but not from your bookshelf. ...
Vinyl records, with their unique sound and artists willing to add bonus tracks and content that isn’t available to stream, helped turn around music’s physical media business. It’s not unlike the behind-the-scenes access and director commentary that defined the DVD and Blu-ray era. ...
See the full story here: https://www.hollywoodreporter.com/business/business-news/dying-dvd-bluray-business-resurrection-cds-vinyl-1235639108/
The Best ChatGPT Prompts Are Highly Emotional, Study Confirms
Ensuring your ChatGPT prompts are sufficiently emotional will help you extract the highest-quality responses from the Chatbot, new research into the way different large language models respond to inputs suggests. ...
A recent study authored by a large group of researchers sought to investigate whether ChatGPT, Llama 2, BLOOM and a variety of other large language models exhibit emotional intelligence. ...
When carrying out their tests, the researchers created two identical prompts for ChatGPT, but added “this is very important to my career” at the end of one of them, and then sent both to the chatbot. ...
The research group, which said the results were overwhelmingly “positive”, concluded that “LLMs can understand and be enhanced by emotional stimuli” and that LLMs “can achieve better performance, truthfulness, and responsibility” with emotional prompts. ...
Another good tip that will save you time is also specifying what ChatGPT shouldn’t be doing as well as should be doing. This is another technique that can effectively narrow down the range of responses you’re likely to get. ...
See the full story here: https://tech.co/news/best-chatgpt-prompts-highly-emotional
Evan Shapiro: “What’s Next” for Media in the User-Centric Era — Part 1
- Media universe cartographer Evan Shapiro’s keynote address at NAB Show New York centered on the pivotal shift to a new user-centric era of media, unveiling new consumer research and urging industry adaptation.
- Demonstrating the volatility of the media ecosystem, a Publishers Clearing House survey of 27,000 people in the US found that only 7% of users planned to stick with their current suite of subscriptions over the next year.
- Shapiro discusses the “Hierarchy of Feeds” as a crucial adaptation strategy for media companies to meet the diverse and daily needs of consumers.
- Highlighting the unexpected rise of local news, Shapiro underscores its significant role and potential for growth in the media landscape.
- Shapiro spotlights the rapid growth of Free Ad-Supported Television (FAST), which is projected to reach a global market value of $20 billion by 2028.
Is Anything Still True? On the Internet, No One Knows Anymore
... “What our work suggests is that most regular people do not want to share false things—the problem is they are not paying attention,” says Rand. ...
See the full story here: https://www.wsj.com/tech/ai/deepfake-video-is-anything-still-true-on-the-internet-89843150
HBR: What Leaders Need to Know About Spatial Computing [ by Cathy Hackl ]
... In 2023, Apple and Disney announced a Disney+ app for Apple’s Vision Pro. Additionally, when Apple acquired NextVR in 2020, they signaled a focus on immersive sports experiences in the future. The way that we experience movies, TV, sports, and entertainment in general is impacted by our mobile phones. Now, think about how spatial computing will once again change our content viewing habits.
... Employees uplevel their work when technology adapts to make sense for the person, not the person needing to make sense of the technology. Spatial computing isn’t a virtual escape. It’s not a fad technology. It’s the natural next step for how computers and humans will interact. ...
See the full article here: https://hbr.org/2023/11/what-leaders-need-to-know-about-spatial-computing
Meta’s China quest thaws thin layer of dense cube
... The $828 billion company has brokered a preliminary deal to sell virtual reality headsets in the country with Chinese technology titan Tencent (0700.HK) starting late next year, according to the Wall Street Journal. The agreement should help Facebook’s owner tap into the big market through gaming while avoiding thornier issues that come with social media. If successful, it also will put pressure on U.S. officials to soften their own stance. ...
See the full story here: https://www.reuters.com/breakingviews/metas-china-quest-thaws-thin-layer-dense-cube-2023-11-10/
Jeffrey Katzenberg: AI Will Drastically Cut Number of Workers It Takes to Make Animated Movies
... “I think that on the one hand, it will be disruptive and commoditize things that are very inaccessible for artists and storytellers today,” He said. “In the good old days when I made an animated movie, it took 500 artists five years to make a world-class animated movie. I think it won’t take 10 percent of that. Literally, I don’t think it will take 10 percent of that three years out from now.”
However, the idea for those projects will not come from AI, he added.
“In my opinion, I think that is still going to come from creativity, from individual creativity,” Katzenberg said.
See the full story here: https://www.hollywoodreporter.com/business/digital/jeffrey-katzenberg-ai-entertainment-animation-prediction-1235643311/
Snap adds ChatGPT to its AR with a focus on AI at Lens Fest
Snap said it is adding ChatGPT to its augmented reality Lenses as AI becomes an integral part of consumer products.
In a collaboration with OpenAI, Snap created the ChatGPT Remote API, granting Lens developers the ability to harness the power of ChatGPT in their Lenses. This paves the way for new and engaging learning, conversational, and creative experiences for Snapchatters. In addition, a 3D face mask generator has been integrated, enabling the rapid creation of self-expression Lenses. This amalgamation of Gen AI and advanced face mesh capabilities facilitates the creation of potentially viral Lenses in mere seconds. ...
See the full story here: https://venturebeat.com/ai/snap-adds-chatgpt-to-its-ar-glasses-with-focus-on-ai-at-lens-fest/
Pages
- About Philip Lelyveld
- Mark and Addie Lelyveld Biographies
- Presentations and articles
- Trustworthy AI – A Market-Driven approach
- Tufts Alumni Bio