Media universe cartographer Evan Shapiro’s keynote address at NAB Show New York centered on the pivotal shift to a new user-centric era of media, unveiling new consumer research and urging industry adaptation.
Demonstrating the volatility of the media ecosystem, a Publishers Clearing House survey of 27,000 people in the US found that only 7% of users planned to stick with their current suite of subscriptions over the next year.
Shapiro discusses the “Hierarchy of Feeds” as a crucial adaptation strategy for media companies to meet the diverse and daily needs of consumers.
Highlighting the unexpected rise of local news, Shapiro underscores its significant role and potential for growth in the media landscape.
Shapiro spotlights the rapid growth of Free Ad-Supported Television (FAST), which is projected to reach a global market value of $20 billion by 2028.