As the company explained, its AR system (pictured below) works on the basis of generating an image of what the product would like in a specific location. IR tracks the merchandise and its in-store location to gather insights on how placement impacts sales and the shopping experience.
Among the firm’s latest releases this year was its Reese’s Caramel Big Cup, KitKat Pink Lemonade, KitKat Vanilla, Hershey’s Crunchy Waffle Cone Bars, Ice Breakers Sparkling Mints Pineapple Mango Seltzer Flavour, Dot’s Homestyle Pretzels Parmesan Garlic Flavour, SkinnyPop Cheddar Jalapeño. ...
See the story here: https://www.confectioneryproduction.com/news/48266/hershey-unveils-latest-series-at-sweets-snacks-including-augmented-reality-initiative/
... Jan Leike, who ran OpenAI's "Superalignment" team alongside a company co-founder who also resigned this week, wrote in a series of posts on the social media platform X that he joined the San Francisco-based company because he thought it would be the best place to do AI research.
"However, I have been disagreeing with OpenAI leadership about the company's core priorities for quite some time, until we finally reached a breaking point," wrote Leike, whose last day was Thursday. ...
He said building "smarter-than-human machines is an inherently dangerous endeavor" and that the company "is shouldering an enormous responsibility on behalf of all of humanity." ...
The company also confirmed Friday that it had disbanded Leike's Superalignment team, which was launched last year to focus on AI risks, and is integrating the team's members across its research efforts. ...
See the full story here: https://techxplore.com/news/2024-05-openai-leader-safety-backseat-shiny.html
... Investor Brandon Hoffman, whose group Emerging LA hosts local tech events, quipped that a tagline might be “Generative Hollywood.” ...
See the full story here; https://www.latimes.com/entertainment-arts/business/story/2024-05-20/silicon-beach-la-snap-google-youtube-playa-vista-tech-investment-venture-capital
USC’s Entertainment Technology Center goes behind the scenes of its latest proof-of-concept project, sci-fi short “Europa,” at the 2024 NAB Show.
Written and directed by USC film graduate Jacqueline Elyse Rosenthal, “Europa” was shot bydirector of photography Erik “Wolfie” Wolford.
As the third ETC project to focus on virtual production, “Europa” tested the application of metadata and remote collaboration while using the new virtual production stage at Sony Pictures.
Sony’s advanced visualization facility Torchlight also played a major role in developing the final look of the film.
See the full article here: https://amplify.nabshow.com/articles/nabshow-etc-europa-virtual-production
... Kaye said she has used AI tools to create social-media content and music videos, including one for an improvisational rapper whose lyrics about a man eating a pineapple would have been challenging to illustrate in video otherwise. With the writer and actor strikes behind them, Kaye said more and more Hollywood professionals are exploring AI’s possibilities.
“There's optimistic hesitance,” said Adobe’s director of product marketing for pro video & film Meagan Keane, a former filmmaker. “Coming out of the strikes especially, it’s important for all creative disciplines to be aware (of what AI can do). But really, creatives are hungry to be creative. When we really dig in (with professionals), there’s a lot of optimism about how much they can create.” ...
...entertainment and media have seen an avalanche of specialized programs in recent months, many of which are being rapidly updated and repeatedly improved, said keynote speaker Renard Jenkins,president and CEO of I2A2 Technologies, Labs and Studios. Jenkins is a former Warner Bros. and PBS executive, and president of technology standards body Society of Motion Picture and Television Engineers. ...
The industry is now, one attendee said, in the third stage of its AI era, figuring out how to make all those programs work together to create real shows. Creators have plenty of choices, as Jenkins and others detailed.
“(Viggle 2.0) came out a few months ago, and is kind of changing the game in creating still images,” said Jenkins. ...
“What I found to be incredibly lonely about the process is that I couldn't involve actors,” Slade said. “I spent years and years and years (as a director) explaining to people what I want. I'm getting what I want. It looks like my work. But I really want actors to be involved.” ...
ChatGPT and other text-focused AI tools can quickly generate scenes, software code, dialog, even prompts for text-to-video and other kinds of software. That could doom the mid-career jobs in writers rooms across Hollywood, making it difficult to train the next generation of showrunners, said the writer, who declined to give her name. ...
See the full story here: https://www.forbes.com/sites/dbloom/2024/05/17/ai-in-hollywood-draws-heavy-crowd-for-new-kind-of-filmmaking
38% of webpages that existed in 2013 are no longer accessible a decade later
...
23% of news webpages contain at least one broken link, as do 21% of webpages from government sites. News sites with a high level of site traffic and those with less are about equally likely to contain broken links. Local-level government webpages (those belonging to city governments) are especially likely to have broken links.
54% of Wikipedia pages contain at least one link in their “References” section that points to a page that no longer exists.
See the full story here: https://www.pewresearch.org/data-labs/2024/05/17/when-online-content-disappears/
In a sign of the times, Creative Artists Agency has inked a deal with an artificial intelligence company to store clients’ digital assets.
CAA and Veritone announced their partnership on Tuesday, leading to the creation of the “CAAVault” — a synthetic media vault that will store all intellectual property related to all CAA talent’s name, image and likeness. This includes digital scans and voice recordings.
According to Veritone, talent will retain access to their digital assets via a “personal vault,” which will allow them to share their assets as they see fit. ...
See the full story here: https://deadline.com/2024/05/caa-deal-ai-company-veritone-store-digital-assets-1235914471/
... Mistral is also, along with Meta Platforms, one of the biggest supporters of open-source generative AI tools, giving away powerful versions of generative AI software for other companies to use and repurpose for free. Mistral’s goal is to seed an ecosystem of users for its tools. Mistral put out its latest open-source model last month. ...
See the full story here: https://www.wsj.com/tech/ai/french-ai-startup-taking-on-silicon-valley-is-set-to-stuff-its-war-chest-4071522a#
Sony Group Corporation and Sony Interactive Entertainment (SIE), the company behind PlayStation, today announced the new leadership structure of SIE. Effective June 1, 2024, Hideaki Nishino will be appointed CEO of SIE’s Platform Business Group, and Hermen Hulst will be appointed CEO of SIE’s Studio Business Group. Hiroki Totoki, who has been serving as interim CEO of SIE, will serve as Chairman of SIE in addition to his role as President, COO and CFO of Sony Group Corporation. Nishino and Hulst will report to Totoki and intend to collaborate closely to strengthen each core business while maximizing synergies at SIE.
"Sony Interactive Entertainment is a dynamic and growing business that delivers incredible entertainment experiences through the connection of content and technology. These two leaders will have clear responsibilities and will manage strategic direction to ensure the focus remains on deepening engagement with existing PlayStation users and expanding experiences to new audiences," said Hiroki Totoki, Interim CEO, Sony Interactive Entertainment, President, COO and CFO, Sony Group Corporation.
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See the full story here: https://finance.yahoo.com/news/leadership-structure-formed-sony-interactive-230400907.html
