... As AI systems grow more sophisticated, tackling data-heavy tasks such as "vibe coding" or AI-assisted code generation and video generation, the industry's processing needs are intensifying.
AI models can take up to 1 million tokens to process an hour of video content — a challenging feat for traditional GPUs, the company said. Tokens refer to the units of data processed by an AI model.
To remedy this, Nvidia will integrate various steps of the drawn-out processing sequence such as video decoding, encoding, and inference — when AI models produce an output — together into its new chip. ...
See the full PR here: https://www.reuters.com/business/nvidia-unveils-ai-chips-video-software-generation-2025-09-09/