philip lelyveld The world of entertainment technology

Facebook registers patent for AR Hat

Now the latest AR hat of the platform will let you forget about the previous AR glasses as the platform has filed a patent for its latest augmented reality product and it will inflate the involvement of the device and will assist more advanced augmented reality practice within a single separate unit. 

This augmented reality hat gives more three-dimensional possibilities for the obligatory modules than augmented reality glasses, which can mark it as an upgraded selection for individual standing AR treatment. However, Founderslegal has said that the spare space of the product will allow the addition of further sensors such as face-recognition instruments and other sensors as well.

Now the question is that will this product look cool?

See the full story here: https://www.digitalinformationworld.com/2021/06/facebook-has-registered-patent-for-its.html

Matthieu Lorrain, Head of Creative, Google AR Partnerships

Hear the podcast here: https://www.thevrara.com/podcast-posts/matthieulorrain

Fake news generated by artificial intelligence can be convincing enough to trick even experts

The results of a new study could set off an AI arms race between misinformation generators and detectors.

Imagine the possibility of misinformation – information that is false or misleading – in scientific and technical fields like cybersecurity, public safety and medicine.

There is growing concern about misinformation spreading in these critical fields as a result of common biases and practices in publishing scientific literature, even in peer-reviewed research papers. As a graduate student and as faculty members doing research in cybersecurity, we studied a new avenue of misinformation in the scientific community. We found that it is possible for artificial intelligence systems to generate false information in critical fields like medicine and defence that is convincing enough to fool experts.

To test this threat, we studied the impacts of spreading misinformation in the cybersecurity and medical communities. We used artificial intelligence models dubbed transformers to generate false cybersecurity news and Covid-19 medical studies and presented the cybersecurity misinformation to cybersecurity experts for testing. We found that transformer-generated misinformation was able to fool cybersecurity experts.

Misinformation arms race

Although examples like these from our study can be fact-checked, transformer-generated misinformation hinders such industries as health care and cybersecurity in adopting AI to help with information overload.

See the full story here: https://scroll.in/article/997898/fake-news-generated-by-artificial-intelligence-can-be-convincing-enough-to-trick-even-experts

AR can improve the lives of older adults, so why are apps designed mainly for youngsters?

The danger of older adults falling through the gaps has been highlighted by research carried out by scientists at the University of Bath in the UK in collaboration with designers from the Bath-based charity Designability. A paper describing their work has received an honourable mention at this year's Human Computer Interaction Conference (CHI2021) - the world's largest conference of its kind.

The study concludes that adults aged 50+ are more likely to be successful at completing AR-prompted tasks (such as 'pick up the cube' followed by 'move the cube to the blue area') when the steps are shown by a 'ghosthand' demonstrating the action rather than the more commonly used arrow or some other visual aid.

According to the research team, many manufacturers of AR software are failing to factor the needs and preferences of older people into their application designs.

INCLUSIVITY

So why are older adults being left out of AR research? "Designers often find it difficult to know how non-designers and older people think if they're not big users of tech." explained Dr Jones.

"Another common problem is that designers often prioritise in a way that's not inclusive - they worry about the aesthetics of an application more than the ease of use for everyone. This is fine if you're a regular user of an application but it violates an essential principle of usability: you shouldn't have to read a manual to achieve what you're trying to achieve."

See the full story here: https://www.eurekalert.org/pub_releases/2021-06/uob-aci062221.php

Soundscape VR Launches Magic Mirror with Desert Dwellers, Desert Hearts, Good TV & More

Magic Mirror provides a platform for content creators that brings the entire universe of 2D content into virtual reality, from music videos, concert footage, visualizers, to live streams and more. Building off the beautiful soundscapes of the SVR platform, this "digital drive-in" brings music lovers together from around the globe and is designed to scale infinitely, with no limit to the number of viewers who can take part in this shared musical experience.

See the full story here: https://www.prnewswire.com/news-releases/soundscape-vr-launches-magic-mirror-with-desert-dwellers-desert-hearts-good-tv--more-301318331.html

Tarun Katial launches new technology platform for writers, production companies

NEW DELHI: Tarun Katial, former chief executive officer at video streaming platform ZEE5, and Keertan Adyanthaya, former head of content and communication at The Walt Disney Co. for APAC (Asia and Pacific region) in Hong Kong, have come together to launch Serendipity Media Technology, an AI (Artificial Intelligence) powered platform for writers, producers and entertainment companies. 

The service will help writers with insights and tips on how to make their scrips better besides providing them timelines of topical events that could make for interesting stories and the characters that could feature in them. At a later stage, the platform will also have critics on board that will evaluate and rate scripts sent in by writers and production houses.

See the full story here: https://www.livemint.com/companies/people/tarun-katial-launches-new-technology-platform-for-writers-production-companies-11624337409014.html

Setback for Facebook as virtual reality ad partner quits

Facebook’s first partner for advertising in its virtual reality headset has pulled out of the initiative less than a week after it was announced after a backlash from the gaming community.  The world’s largest social media platform said last Wednesday that it planned to start testing advertising in Oculus, its popular virtual reality gaming headset, with commercials running in the shooting game Blaston and “a couple other developers”. But Blaston, a title from Resolution Games, ditched the plan on Monday, following a deluge of complaints from users. “After listening to player feedback, we realize that Blaston isn’t the best fit for this type of advertising test. Therefore, we no longer plan to implement the test,” it said on Twitter.

See the full story here: https://www.ft.com/content/b5258ba2-1ee5-4233-aa91-896ac3a5d7b3

Hyundai now owns robot dog maker Boston Dynamics

Hyundai has sealed its acquisition of Boston Dynamics as it pushes further into the field of robotics. The Korean carmaker now owns an 80 percent stake in the company known for its commercially available robo-dog, Spot, valuing it at $1.1 billion. Hyundai's grand plan for the company is to create a "robotics value chain" that spans robot component manufacturing, construction and automation. While the company has been exploring Star Wars-style walking vehicles that rely on robotics, it seems it's just as interested in Boston's automated warehouse workers.

See the full story here: https://www.engadget.com/hyundai-boston-dynamics-acquisition-114044490.html

‘Virtual beauty tests used to be gimmicky but now they are useful’

When it comes to beauty products the phrase "try before you buy" used to require a visit to a physical store.

You'd dab a little highlighter from a tester pot or tube on your face, or rub some eye shadow on your eyelids, before checking them out in the mirror.

But with the pandemic shuttering High Street shops over the past year, a growing number of beauty fans have been flocking to digital testing apps and websites, to see whether a particular blusher or colour of lipstick suits them. ...

French giant, Chanel, is attempting to make the process of buying a lipstick easier through its recently launched Lipscanner app. It lets users scan a photograph of a celebrity in a magazine, and then the app selects the closest Chanel lipstick to the shade of that being worn by the star. ...

See the full story here: https://www.bbc.com/news/business-57482024

New K-pop girl group Aespa sets 100 million-view record

[PhilNote: I met Teddy Zee on LunchClub!]

...Aespa's concept is part of SM Entertainment's grandiose project of "SM Culture Universe." Various groups each have their own storylines that ultimately weave into each other, similar to the Marvel Cinematic Universe. ...

"This is the next wave in storytelling, a true reflection of our ever-changing times that bridges culture with technology," Teddy Zee, a Hollywood producer and media and tech consultant based in Los Angeles, told ABC News. "It brilliantly mixes music with live action, anime, video games, virtual reality, augmented reality, artificial intelligence and social media into the ultimate entertainment experience designed for a new generation of fans and consumers. It is truly next level."

While the four members of Aespa exist in the real world, their avatars -- ae-Karina, ae-Winter, ae-Giselle and ae-Ningning -- exist in a virtual world called the "flat." According to Aespa's official teaser video the "ae" stands for "avatar experience," based on data uploaded by humans on the internet. ...

Aespa's members can interact with their own "ae" through text messages, phone calls and can even spend a limited amount of time together through a portal that connects both worlds: real-life and virtual. ...

SMCU fans are known to typically watch these official music videos and teasers in repeated patterns then share their own understanding of an often complex concept on social media like guessing what will happen next, who the villain is and what roles the Aespa members will play in upcoming episodes. ...

See the full story here: https://abcnews.go.com/International/pop-girl-group-aespa-sets-100-million-view/story?id=78375889