From NFTs And Virtual Reality To HBCU Partnerships, Inside Verizon’s Bid To Win Over Gamers
“I’m fascinated by the whole esports dynamic and community for a few reasons,” Verizon Chief Marketing Officer Diego Scotti tells Forbes. “One, the level of engagement for the games and the competition are through the roof. Second, the engagement and the reach that the players have with their fans is incredible.”
Verizon is also getting into world of non-fungible tokens (NFTs) through a new partnership with Dignitas. Starting today, 100 fans who engage with the organization’s social media channels will be chosen to receive an NFT hologram of the Dignitas’s Women’s FPS team that can be viewed in augmented reality. The AR NFTs—which will be digitally signed by the players later this month—will let fans pose for photos next to players’ holograms. However, unlike other NFTs that sometimes sell for hundreds of thousands or millions of dollars, Verizon’s NFTs on its beta NFT platform can’t be traded or sold.
See the full story here: https://www.forbes.com/sites/martyswant/2021/06/14/from-nfts-and-virtual-reality-to-hbcu-partnerships-inside-verizons-bid-to-win-over-gamers/?sh=311315b85ccd
