philip lelyveld The world of entertainment technology

2Sep/20Off

How Star Wars: Galaxy’s Edge Changed IP Based Theme Park Lands Forever

960x0When Galaxy’s Edge opened it not only added jobs but it changed how theme park land based on intellectual property would be looked at for years. Now people visiting the Disney theme parks will expect to be fully immersed in a story that they’ve only been able to watch in movies. They will also expect that every detail they have ever imagined or made up in their head will be seen right in front of them as they walk through the gates of a park. The sheer amount of detail and storytelling inside Star Wars: Galaxy’s Edge has lead to Walt Disney Imagineering having to take on the go big, or go home mentality when it comes to designing and building new lands. Avengers Campus, the newest land expansion at the Disneyland Resort is no different.

See the full story here: https://www.forbes.com/sites/megandubois/2020/08/29/how-star-wars-galaxys-edge-changed-ip-based-theme-park-lands-forever/#41d8207a630c

2Sep/20Off

Binance and Oasis Labs form CryptoSafe Alliance to combat blockchain crypto fraud

hacking-2903156_1280Binance, a global distributed ledger blockchain cryptocurrency exchange, is partnering with Oasis Labs, a data privacy software company, to launch the CryptoSafe Alliance to help combat cryptocurrency fraud.

The CryptoSafe Program is a decentralized system powered by the Oasis Network and the Oasis Labs privacy software development kit, Parcel. Alliance members will access real-time intelligence and reports on hacks, scams and other malicious incidents privately and without having to share sensitive industry or user data with competitors.

“The formation of the CryptoSafe Alliance is a representation of Binance’s commitment to building a more resilient crypto industry for everyone in the ecosystem,” said Binance Chief Executive Changpeng Zhao. “Together, we can make a concerted effort to safeguard the global cryptocurrency community through collaboration and open data sharing.”

See the full story here: https://www.forbes.com/sites/megandubois/2020/08/29/how-star-wars-galaxys-edge-changed-ip-based-theme-park-lands-forever/#41d8207a630c

 

2Sep/20Off

Tom Brady ‘falling in love’ with Bucs’ virtual reality system to get extra reps

For the first time in his career, the 43-year-old future Hall of Famer is turning to virtual reality to help get extra reps as he attempts to get up to speed with Bruce Arians' offense before the Buccaneers open their 2020 campaign.

Arians has used STRIVR Virtual Reality Training since he coached the Arizona Cardinals, and for a quarterback like Brady who looks for any advantage he can get, it's no wonder he is diving head-first into a new training method.

See the full story here: https://sports.yahoo.com/tom-brady-falling-love-bucs-163415468.html

2Sep/20Off

How Facebook is Normalizing Virtual Social Interaction

vrDuring OC6 in September 2019, Facebook introduced Facebook Horizon — a “social experience where you can explore, play and create in extraordinary ways.” Users were invited to join a beta group until recently when the platform decided to expedite the process of having people on the waitlist actually test the experience.

One of the many features of Horizon is being able to engage in games like mini golf, escape rooms, and paintball. Another notable emphasis is on world-building. What does this mean for brands and marketers? A new way to interact with and engage audiences. For example, they’d have the option to build a world for consumers to participate in a scavenger hunt that leads them to discount codes for free items. More generally, they could have the option to shoot ads directly within Horizon and use the avatars of fans as extras — giving them a first-hand look and direct involvement in the product they’d buy.

See the full story here: https://socialmediaweek.org/blog/2020/09/how-facebook-is-normalizing-virtual-social-interaction/

1Sep/20Off

Bakery to use augmented reality to train adults with disabilities

SAMSUNG CSC

SAMSUNG CSC

The training facility, which is expected to be completed in the first quarter of 2021, could encompass up to 12 bakery “students” per class.

One of the key ingredients in the Pinecrest success recipe is San Francisco-based Scope AR (Scopear.com), a global leader in augmented reality solutions and a recognized pioneer in utilizing AR for industry support and training. Utilizing Scope AR’s WorkLink Platform, Pinecrest bakers will wear Microsoft’s HoloLens 2 (Microsoft.com) mixed reality device preloaded with all of Pinecrest’s mouth-watering recipes.

Then, with a color-coded baking system that Miami-based non-profit Piece of Cake Bakers (Pieceofcakebakers.com) — another part of the success recipe — has used to train people with disabilities, Pinecrest’s bakers will be able to visualize each step in creating the wide range of pastries and other foods for which the family-owned bakery is famous.

See the full story here: https://communitynewspapers.com/featured/bakery-to-use-augmented-reality-to-train-adults-with-disabilities/

1Sep/20Off

Pizza topping narc tattles on gloveless employees

pizza"Our unique AI camera already helps hundreds of stores recognize even the smallest of errors often undetected by the human eye, for example, pizza toppings above and below the cheese, or even the food's temperature. Now we are upgrading our technology to monitor processes that may lead to virus spread or contamination. In doing so, we expect to develop more impactful insights that foster transparency and ensure quality standards set by the businesses and the end-customer."

"Our system is designed to take on the role of the super manager, processing every relevant data point inside and outside the restaurant and taking into consideration multiple variables such as the number of orders and locations of customers and drivers, in order to optimize decisions at every point in the supply chain," says Levanon. "This enables us to work directly with our customers to find more ways to streamline operations while bringing in more business, guaranteeing meals arrive hot and fresh, reducing costs and increasing repeat-customers."

See the full story here: https://www.zdnet.com/article/pizza-topping-narc-tattles-on-gloveless-employees/

1Sep/20Off

B2B PAYMENTSPreventing Payroll, Insurance Pains From Killing The Movie Magic

wrapbook-entertainment-payroll-insuranceWrapbook aims to tackle this issue by giving employees greater control over their payroll data, which, Javid explains, enables a professional to manage their own information across all employers within a Wrapbook profile, enabling a more seamless onboarding experience for both employee and employer. The company recently announced a $3.6 million seed funding round, a show of support from investors for the company's technology, and one that El-Nahhas and Javid said would go toward expanding its own talent pool across the U.S. and Canada.

Managing the safety and security of employees on set has become an even more difficult challenge as a result of the pandemic. El-Nahhas noted that in addition to maintaining social distance, "hyper-sanitary diligence" and COVID-19 testing, crews are also facing unfamiliar challenges as projects downsize to support the need for remote workers and fewer professionals in close proximity with one another.

See the full story here: https://www.pymnts.com/news/b2b-payments/2020/wrapbook-entertainment-payroll-insurance/

31Aug/20Off

9/11 Augmented Reality Video Reveals “Hidden History” at Ground Zero

An online video that uniquely memorializes imagery from 9/11 was filmed in lower Manhattan using an augmented reality (AR) app that overlays scenes from past events on the present-day locations right where they happened. The result is a haunting sequence of clips in which the New Yorkers of September 11, 2001 intermingle with the New Yorkers of today, neither aware that they will have ever crossed paths.

The project is part of ReplayAR's "AR Time Capsule" series which uses patented locational AR technology to explore the hidden history that surrounds us in everyday life.

"I showed the footage to a friend of mine who was actually there on 9/11 when it happened. He mentioned how the audio reminded him of that day when in fact, we didn't do any sound design at all," Martin said. "It turns out that in this age of the COVID-19 pandemic, the natural sound of the city now echoes the same eerie stillness and quietude heard in the aftermath of 9/11."

This is not Huddy's first digital creation born from the tragic events of 9/11. In 2003, he created a controversial video game based on the real-life timeline of events leading up to and following the attacks called "Blood of Bin Laden" which was discussed in MIT Technology Review and From Sun Tzu to Xbox, a book by former Village Voice writer Ed Halter.

About ReplayAR:
ReplayAR, Inc. is an augmented reality software company. Its mission is "to pioneer innovative technologies that preserve and protect historical truth while connecting and inspiring a global community through the shared continuum of our human experience."

See the full story here: https://www.prnewswire.com/news-releases/911-augmented-reality-video-reveals-hidden-history-at-ground-zero-301120655.html

31Aug/20Off

Travelers Are Paying Real Money To Take VR Flights To Nowhere

PhilNote: This idea is not new (Japanese tour firm offers virtual reality holidays – with a first-class seat https://www.theguardian.com/world/2018/feb/15/japanese-tour-firm-offers-virtual-reality-holidays-with-a-first-class-seat ), but it is gaining new attention

2020-08-12T090049Z_951311022_RC29CI93QFOK_RTRMADP_3_HEALTH-CORONAVIRUS-JAPAN-VR-TRAVEL-1Several airlines have begun using VR technology to immerse “travelers” in exotic locations such as the Colosseum and Pantheon in Rome, New York Times Square in NYC, Market Square in Helsinki, and Fiordland National Park in New Zealand, all without leaving their respective countries.

First Airlines is one such company offering this remote traveling experience, going so far as to call themselves the world’s “first virtual aviation facility”. “Passengers” can purchase tickets to board one of their VR flights, each of which designed to replicate the experience of a real commercial flight. Since the COVID19 Pandemic started, the company has seen a 50% jump in ticket sales and now require advanced reservations.

First Airlines isn’t the only airline doing these types of virtual flight experiences. EVAAir’s Hello Kitty Dream Jet, an actual flight in the US that has been around since 2017, features a wonderful Hello Kitty-themed flying experience designed specifically for fans of the Japanese icon. Unfortunately, the all-pink aircraft has remained grounded due to the ongoing COVID-19 outbreak, much to the dismay of Hello Kitty super fans.

See the full story here: https://www.virtualrealitypulse.com/edition/weekly-amazon-apple-2020-08-22?open-article-id=14352405&article-title=travelers-are-paying-real-money-to-take-vr-flights-to-nowhere&blog-domain=vrscout.com&blog-title=vrscout

30Aug/20Off

The Resurgence of EDM and VR

See the full story here: https://magazine.weraveyou.com/wdw2929100w021/issues/aug2020/