philip lelyveld The world of entertainment technology

New Interactive To-Go Cocktails From Artechouse Augment Reality

These to-go cocktails and mocktails are served in a CapriSun-like pouch that each have a QR code on the packaging. Drinkers can scan these codes via Artechouse’s augmented reality app, which will make the drink's designs come to life and generate interactive floral graphics on your screen.

The app adds an interactive experience to already delicious drinks and is based off Artechouse’s current exhibit, HANAMI: Beyond the Blooms.

The augmented reality drinks come in four different flavors:

• Applejack by Maketto – green apple, butterfly spirits vodka, boba jelly
• Butterfly Limeade by Thamee (non-alcoholic) – butterfly pea flower, cucumber, mint, lime, sugar, basil seeds
• Inle Bloom by Thamee – sake, lime, simple syrup, ginger and black pepper bitters, butterfly pea flower-infused vodka, dehydrated lime
• La Rumba by Maketto – rum, passion fruit, jasmine-palo santo syrup, lime

See the full story here: https://ourcommunitynow.com/food-and-drink/new-interactive-to-go-cocktails-from-artechouse-augment-reality