philip lelyveld The world of entertainment technology

13Nov/23Off

Why the Dying DVD Business Could Be Headed for a Resurrection

... A significant strategic shift by major streamers, paired with the current state of play in the music industry, offers a potential way forward for physical media. ...

Warner Bros. Discovery last year began a content purge of its streaming service HBO Max (now just Max), removing thousands of hours of programming. Disney+, Hulu and Paramount+ followed suit, canceling shows and culling old titles. As the cost of content will continue to rise in a post-strike world, even Netflix or Amazon might be tempted to remove titles to save a few bucks.

That strategy shift, as jarring as it is to some creators and consumers, reinforces the value of physical media. It’s a similar state of play with digital downloads, which you might “buy” from Amazon or iTunes, but can be removed from your library at any time. Studios could pull Westworld and Good Burger from Max — but not from your bookshelf.  ...

Vinyl records, with their unique sound and artists willing to add bonus tracks and content that isn’t available to stream, helped turn around music’s physical media business. It’s not unlike the behind-the-scenes access and director commentary that defined the DVD and Blu-ray era.  ...

See the full story here: https://www.hollywoodreporter.com/business/business-news/dying-dvd-bluray-business-resurrection-cds-vinyl-1235639108/

13Nov/23Off

The Best ChatGPT Prompts Are Highly Emotional, Study Confirms

Ensuring your ChatGPT prompts are sufficiently emotional will help you extract the highest-quality responses from the Chatbot, new research into the way different large language models respond to inputs suggests. ...

recent study authored by a large group of researchers sought to investigate whether ChatGPT, Llama 2, BLOOM and a variety of other large language models exhibit emotional intelligence. ...

When carrying out their tests, the researchers created two identical prompts for ChatGPT, but added “this is very important to my career” at the end of one of them, and then sent both to the chatbot. ...

The research group, which said the results were overwhelmingly “positive”, concluded that “LLMs can understand and be enhanced by emotional stimuli” and that LLMs “can achieve better performance, truthfulness, and responsibility” with emotional prompts. ...

Another good tip that will save you time is also specifying what ChatGPT shouldn’t be doing as well as should be doing. This is another technique that can effectively narrow down the range of responses you’re likely to get. ...

See the full story here: https://tech.co/news/best-chatgpt-prompts-highly-emotional

13Nov/23Off

Evan Shapiro: “What’s Next” for Media in the User-Centric Era — Part 1

  • Media universe cartographer Evan Shapiro’s keynote address at NAB Show New York centered on the pivotal shift to a new user-centric era of media, unveiling new consumer research and urging industry adaptation.
  • Demonstrating the volatility of the media ecosystem, a Publishers Clearing House survey of 27,000 people in the US found that only 7% of users planned to stick with their current suite of subscriptions over the next year.
  • Shapiro discusses the “Hierarchy of Feeds” as a crucial adaptation strategy for media companies to meet the diverse and daily needs of consumers.
  • Highlighting the unexpected rise of local news, Shapiro underscores its significant role and potential for growth in the media landscape.
  • Shapiro spotlights the rapid growth of Free Ad-Supported Television (FAST), which is projected to reach a global market value of $20 billion by 2028.

See the full story here: https://amplify.nabshow.com/articles/nabshowny-evan-shapiro-whats-next-part-1/?utm_source=newsletter&utm_medium=email&utm_campaign=the-angle-2023-11-13&utm_content=intel/?sfmc_key=plelyveld@etcenter.org&utm_source=sfmc&utm_medium=email&utm_campaign=23AMP-Newsletter+MON+20231113&utm_term=Get+the+intel.&utm_id=235418&sfmc_id=8201919

13Nov/23Off

Is Anything Still True? On the Internet, No One Knows Anymore

... “What our work suggests is that most regular people do not want to share false things—the problem is they are not paying attention,” says Rand.  ...

See the full story here: https://www.wsj.com/tech/ai/deepfake-video-is-anything-still-true-on-the-internet-89843150

12Nov/23Off

HBR: What Leaders Need to Know About Spatial Computing [ by Cathy Hackl ]

... In 2023, Apple and Disney announced a Disney+ app for Apple’s Vision Pro. Additionally, when Apple acquired NextVR in 2020, they signaled a focus on immersive sports experiences in the future. The way that we experience movies, TV, sports, and entertainment in general is impacted by our mobile phones. Now, think about how spatial computing will once again change our content viewing habits.

... Employees uplevel their work when technology adapts to make sense for the person, not the person needing to make sense of the technology. Spatial computing isn’t a virtual escape. It’s not a fad technology. It’s the natural next step for how computers and humans will interact. ...

See the full article here: https://hbr.org/2023/11/what-leaders-need-to-know-about-spatial-computing

12Nov/23Off

Meta’s China quest thaws thin layer of dense cube

... The $828 billion company has brokered a preliminary deal to sell virtual reality headsets in the country with Chinese technology titan Tencent (0700.HK) starting late next year, according to the Wall Street Journal. The agreement should help Facebook’s owner tap into the big market through gaming while avoiding thornier issues that come with social media. If successful, it also will put pressure on U.S. officials to soften their own stance. ...

See the full story here: https://www.reuters.com/breakingviews/metas-china-quest-thaws-thin-layer-dense-cube-2023-11-10/

12Nov/23Off

Jeffrey Katzenberg: AI Will Drastically Cut Number of Workers It Takes to Make Animated Movies

... “I think that on the one hand, it will be disruptive and commoditize things that are very inaccessible for artists and storytellers today,” He said. “In the good old days when I made an animated movie, it took 500 artists five years to make a world-class animated movie. I think it won’t take 10 percent of that. Literally, I don’t think it will take 10 percent of that three years out from now.”

However, the idea for those projects will not come from AI, he added.

“In my opinion, I think that is still going to come from creativity, from individual creativity,” Katzenberg said.

See the full story here: https://www.hollywoodreporter.com/business/digital/jeffrey-katzenberg-ai-entertainment-animation-prediction-1235643311/

12Nov/23Off

Snap adds ChatGPT to its AR with a focus on AI at Lens Fest

Snap said it is adding ChatGPT to its augmented reality Lenses as AI becomes an integral part of consumer products.

In a collaboration with OpenAI, Snap created the ChatGPT Remote API, granting Lens developers the ability to harness the power of ChatGPT in their Lenses. This paves the way for new and engaging learning, conversational, and creative experiences for Snapchatters. In addition, a 3D face mask generator has been integrated, enabling the rapid creation of self-expression Lenses. This amalgamation of Gen AI and advanced face mesh capabilities facilitates the creation of potentially viral Lenses in mere seconds. ...

See the full story here: https://venturebeat.com/ai/snap-adds-chatgpt-to-its-ar-glasses-with-focus-on-ai-at-lens-fest/

9Nov/23Off

Emerging Media Arts program unveils AR glass cube installation, ‘The Dial’

The 14-foot, glowing glass cube — located past the entrance to the Johnny Carson Center for Emerging Media Arts — has been turning heads at the University of Nebraska-Lincoln.

The cube is home to The Dial, an interactive experience that utilizes augmented reality (AR) and projection mapping to tell the story of a serious car crash from several perspectives.  ...

“The idea of using the user’s position to trigger transitions and sequences is fascinating,” Sebastian Vladimir, a senior emerging media arts major and docent for The Dial, said. “You’re not just using augmented reality to explore or see something, you’re using it to tell a story.” ...

The Dial received its name because users control time by walking around the table, acting as the hand of a clock. ...

“Take a look where you wouldn’t expect to have to look,” Vladimir said. “Take a look under the table. Look up. You’re going to be talking about it for a while after the experience.”

The Dial will be available at the Carson Center until Dec. 1, and tickets are readily available for students. ...

See the full story here: https://www.dailynebraskan.com/culture/emerging-media-arts-unveils-the-dial/article_f1f3b378-7e8e-11ee-9c07-17b6be52beff.html

9Nov/23Off

AI Misinformation: How It Works and Ways to Spot It

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What online giants are doing about AI misinformation

To combat AI-generated misinformation ahead of the 2024 US presidential election, Google will, from mid-November, require that political ads using AI have a disclosure on them. 

"All verified election advertisers in regions where verification is required must prominently disclose when their ads contain synthetic content that inauthentically depicts real or realistic-looking people or events," says Google's updated policy, which also applies to content on YouTube. "This disclosure must be clear and conspicuous, and must be placed in a location where it is likely to be noticed by users. This policy will apply to image, video and audio content."

Meta is bringing in the same requirement for political ads on Instagram and Facebook, from Jan. 1.

"Advertisers will have to disclose whenever a social issue, electoral or political ad contains a photorealistic image or video, or realistic sounding audio, that was digitally created or altered," Meta's new policy says. ...