philip lelyveld The world of entertainment technology

1Aug/18Off

Wärtsilä’s augmented reality glasses: a new tool in the tanker engineer’s toolkit

35833_bannerCurrently, Wärtsilä is carrying out pilots with selected customers to establish smart procedures for using augmented reality in a broad range of seals and bearings tasks.

“Augmented reality enables repair and maintenance services to deliver significant added value in terms of quality, lower costs, and increased uptime. They will take the seals and bearings-related repair and maintenance services to the next level,” Pauly concluded.

See the full story here: https://www.tankershipping.com/news/view,wrtsils-augmented-reality-glasses-a-new-tool-in-the-tanker-engineers-toolkit_53749.htm

1Aug/18Off

Magic Leap One’s field of view leak signals another AR disappointment

ARVRFOV1Developer documentation suggests that Magic Leap One’s augmented field of view will be 40 degrees horizontal by 30 degrees vertical, a 4:3 aspect ratio akin to iPad screens. By comparison, HoloLens has a 16:9 aspect ratio with a 30-degree horizontal and 17-degree vertical field of view, while Sony’s PlayStation VR has a 16:9 aspect ratio with a roughly 100-degree horizontal field of view.

See the full story here: https://venturebeat.com/2018/07/31/magic-leap-ones-field-of-view-leak-signals-another-ar-disappointment/?utm_source=VentureBeat&utm_campaign=5b1887016c-arvr_weekly&utm_medium=email&utm_term=0_89d8059242-5b1887016c-33364459

1Aug/18Off

How to Design Gesture Interactions for Virtual and Augmented Reality

article_131040_hero_5b1fed517548b8.95372135See the video here: https://www.interaction-design.org/literature/article/how-to-design-gesture-interactions-for-virtual-and-augmented-reality

Take aways: Whenever you design gesture-based interaction for virtual and augmented reality, you need to make gestures as simple as possible. Users should be able to learn how to interact using gestures without having to learn a completely new language.

In order for gesture-based interaction to be successful, it’s crucial that you learn enough about the physicality of arm movements to know when gesture interaction becomes too tiresome. While big arm movements can look really cool, few users will be able to keep up that style of motion for long. You should also consider which affordances your users expect from different digital objects. If a digital object is similar to a physical object, users will expect to be able to perform the same kinds of actions with it. Finally, being aware of the social nature of gestures, both in the digital and physical world, is critical. Certain gestures are inappropriate or potentially embarrassing to perform in front of other people.

See the full story here: https://www.interaction-design.org/literature/article/how-to-design-gesture-interactions-for-virtual-and-augmented-reality

1Aug/18Off

22 new and notable augmented reality apps and games from the last four months (3/24/18 – 7/30/18)

3a9c720b400d6049db6db36339525b30_215See the full story, which lists the apps and has images and videos, here: https://www.androidpolice.com/2018/07/30/22-new-notable-augmented-reality-apps-games-last-four-months-3-24-18-7-30-18/

1Aug/18Off

Apple Adds Former DAQRI Designer to the Team, Bolstering AR Smartglasses Rumors

giphy-18Apple continues to build its augmented reality hardware and software team in stealth mode. The latest addition comes via the hiring of a former DAQRI user experience designer and VR app developer.

First reported by Variety, Sterling Crispin joined Apple in May as a prototyping researcher. Before joining Apple, Crispin published VR painting app Cyber Paint for the Oculus Go, Daydream, GearVR, and HTC Vive in 2017 through his own development company. Prior to that, Crispin spent a little over two years at smartglasses maker DAQRI, first as an artist-in-residence and then as a lead UX designer.

See the full story here: https://next.reality.news/news/apple-adds-former-daqri-designer-team-bolstering-ar-smartglasses-rumors-0186289/

1Aug/18Off

Partnerships Can Light The Path To Effective Oil And Gas Digitisation

https---blogs-images.forbes.com-markvenables-files-2018-07-0G7A5879-2_IG-1200x800At the recent LiveWorx event in Boston, PTC President and CEO Jim Heppelmann laid out the solutions that are available. The most interesting use cases for oil and gas are around connected workers, smart maintenance of refinery, connected refinery and remote asset monitoring with predictive maintenance capability that improves the uptime of the plant and refinery.

With its industrial innovation platform, based on both ThingWorx and Vuforia, PTC has helped customers to source, contextualize and analyze data, and to orchestrate flows that optimize how business processes work, and to engage users and new applications that unlock productivity. “We certainly feel like we've been doing our part to enable this digital transformation, but it's a very big world out there, and we can't do it all alone,” Heppelmann adds. “That's why we turned to Microsoft.”

In a partnership that PTC and Microsoft announced in January, they have agreed to align PTC's PLM, IoT and AR software with Microsoft's Azure IoT, the HoloLens mixed reality technology, and their Dynamics ERP, in an integrated solution for industrial IoT and digital product lifecycle management. At the center of this collaboration is PTC’s selection of Microsoft's Azure and IoT hub as its preferred cloud platform.

See the full story here: https://www.forbes.com/sites/markvenables/2018/07/31/partnerships-can-light-the-path-to-effective-oil-and-gas-digitisation/#7e2449a03084

1Aug/18Off

9 Powerful Real-World Applications Of Augmented Reality (AR) Today

https---blogs-images.forbes.com-bernardmarr-files-2018-07-AdobeStock_124464399-1200x800Award-winning airport app

The Gatwick airport passenger app ...

Ikea Place, Dulux Visualiser, and Lowe’s help remodel

For those who have purchased furniture and discovered once it was delivered it didn’t work in the space, the Ikea Place app ...

Sephora Virtual Artist and Rolex

Cosmetic company Sephora uses AR technology to allow customers to try out different looks and eye, lips and cheek products as well as colors right on their own digital face....

Augmented reality in healthcare

AccuVein is a handheld device that can scan the vein network of a patient that leads to a 45% reduction in escalations.

AR for fun

Rather than increase sales, sometimes AR is just created for fun or to engage with customers such as the Bic DrawyBook app or teeth brushing games from Georgia-Pacific’s Dixie brand.

See the full story here: https://www.forbes.com/sites/bernardmarr/2018/07/30/9-powerful-real-world-applications-of-augmented-reality-ar-today/#1847e242fe95

1Aug/18Off

Can Women Make Virtual Reality Mainstream?

mcx080118work-oculus-002-1532615168The female bosses behind the new Oculus Go headset are on the front lines of a technological revolution.

So how can VR companies win over women? Hire them.

As key decision makers, the women shook up the status quo by rethinking the physical headset (it’s cordless, lined with the same fabric found in bra straps, and a dove gray rather than Oculus’s signature stark black) and the social experience. (The Venues and Spaces apps allow users to hang out, cheer on sports teams, or watch movies with friends who are physically in different locations.)

...

Enter Rachel Franklin, head of social VR at Facebook. After designing high-profile games, including the Sims, Franklin, 47, joined Facebook in 2016 to perfect Oculus avatars. Many of the headset’s virtual experiences require you to generate one, and she wanted to make the options as inclusive as possible. “We created bouncy curls, Afros, tight curls,” she says. Franklin thought of her children—she is Caucasian and her husband is African-American—and a coworker with alopecia (and therefore no hair or eyebrows) when crafting the virtual personas. “People need to have a ‘digital me’ to feel part of the experience.”

...

See the full story here: https://www.marieclaire.com/career-advice/a22560159/virtual-reality-for-women-oculus-go/

 

1Aug/18Off

Farmers Insurance scales training with virtual reality

Farmers Insurance Group is leverage VR to accelerate the training of its claims adjusters by giving them the opportunity to experience thousands of scenarios.

"We've been watching the VR space for a number of years now," says Jessica Decanio, head of claims training, Farmers Insurance Group. "When we first looked at it four years ago, it was very cost-prohibitive. The price point has finally got to the place that we knew this was going to be part of our future."

See the full story here: https://www.cio.com/article/3293817/virtual-reality/farmers-insurance-scales-training-with-virtual-reality.html

30Jul/18Off

Baobab Studios To Debut Crow: The Legend At Venice Film Fest

CrowTheLegend_03Crow: The Legend is inspired by the origin of the crow, played by John Legend, who is a brilliantly plumbed bird who is nominated by his fellow animals to bring warmth back to a world stuck in an endless winter. His journey is rewarded and he carries the gift of fire back to his fellow animals in his beak however, in doing so he sacrifices what is most dear to him.

CrowThe Legend is inspired by long-told Native American folklore, but brought to life in 21st-century ways.  With its focus on how we can all do better for the world around us, I was honored to participate,” said Eagle Heart, CEO, Native Americans in Philanthropy.

See the full story here: https://www.vrfocus.com/2018/07/baobab-studios-to-debut-crow-the-legend-at-venice-film-fest/