philip lelyveld The world of entertainment technology

4May/17Off

Unity CEO Reframes XR Discussion, Re-Energizes the Flock

Unity_Vision_Summit_2017Unity Technologies CEO John Riccitiello drew a fresh picture of the XR industry in his keynote address at the Vision VR/AR Summit 2017 in Hollywood this week (extended reality — or XR — is an umbrella term that includes VR, AR and MR). Riccitiello admonished analysts for their overly exuberant prognostications and reactionary pessimism about the VR market. He projected that XR adoption and value calculations will exceed expectations in 2023 if three conditions are met: a price point below $1,000 for all the necessary hardware; truly mobile technology; and content that can be monetized across 100,000,000 devices, at minimum.

He also forecast that behemoth studios with deep IP will not rule the roost, but will be eclipsed by small, creative companies born out an industry to rival the Internet.

See the full story here: http://www.etcentric.org/unity-ceo-reframes-xr-discussion-re-energizes-the-flock/

3May/17Off

Representatives Launch Virtual Reality Caucus

A group of legislators has formed a new "reality" caucus focused on the new realities of AR, VR and MR.

Reps. Yvette Clarke (D-N.Y.), Suzan DelBene (D-Wash.), Bill Flores (R-Texas), Darrell Issa (R-Calif.) and Ted Lieu (D-Calif.) have teamed up to launch the Congressional Caucus on Virtual, Augmented and Mixed Reality Technologies.

"As these technologies continue to advance and grow, this ‘Reality Caucus’ will work to foster information sharing between Congress and our nation’s world-leading technology industry," the legislators said in a joint statement.

The creation of the caucus comes less than a week after NCTA: The Internet & Television Association, held a half-day conference for legislators and other policymakers shining a spotlight on those technologies and the broadband networks that make them possible.

See the full story here: http://www.broadcastingcable.com/news/washington/representatives-launch-virtual-reality-caucus/165499

3May/17Off

Game Maker Sues Milwaukee Over Permit Requirement To Make Augmented Reality Games

One of the great stories in unintentional consequences in technology in the past few years has been Pokemon Go. The augmented reality game application has resulted in all kinds of legal action and consequences, including New York declaring playing it to be a sex offender parole violation, lawsuits stemming from players of the game wandering onto private property and annoying the residents there, and even the DOD releasing guidelines for safe Pokemon hunting.

What Milwaukee did in the wake of this legal activity made less of a media splash, but that appears to be changing. The Midwest city decided to add a city ordinance requiring a permit from any augmented reality game makers that made use of public parks.

Virtual and location-based augmented reality games are not permitted in Milwaukee County Parks except in those areas designated with a permit for such use by the Director of the Department of Parks, Recreation, and Culture. Permits shall be required before any company may introduce a location-based augmented reality game into the Parks, effective January 1, 2017.

Candy Lab AR, makers of the augmented reality app Texas Rope 'Em, when it sued Milwaukee.

See the full (biased) story here: https://www.techdirt.com/articles/20170421/14432337211/game-maker-sues-milwaukee-over-permit-requirement-to-make-augmented-reality-games.shtml

3May/17Off

Microsoft’s ‘View Mixed Reality’ is augmented reality for everyone

Microsoft-Chromebook-event-18-624x349.pngStressed more for education purposes, the 3D mixed reality feature lets a user with just a simple on-device camera or even an external webcam to overlay digital images over the real world. In short, Microsoft is removing the need of a headset to view augmented reality. This new feature is expected to arrive soon on Windows 10 and will be a part of Windows 10 S. At the Microsoft educational event, View Mixed Reality was used to showcase the Mars Curiosity Rover next to one of the speakers to see how big it looks in real life.

See the full story here: http://tech.firstpost.com/news-analysis/microsofts-view-mixed-reality-is-augmented-reality-for-everyone-374535.html

3May/17Off

Students Discuss Their Media Habits at ETC Member Meeting

The ETC@USC has produced a 10-minute highlights reel edited from a one-hour discussion with a panel of eight USC students that took place at the ETC’s April 6th All Members Meeting. The panel of undergraduates included students studying business, the arts, journalism and technology. The students discussed what motivates them to go to a movie theater, the role of big screen TVs in their lives, what they think of VR and AR, what they would buy if they were given $3,000 to spend on entertainment, and a number of other interesting topics. Visit the ETC website or YouTube channel to access the video.

See the original post here: http://www.etcentric.org/students-discuss-their-media-habits-at-etc-member-meeting/

2May/17Off

Bungee jump off the Space Needle in ExpediaLabs’ first virtual reality release

espediaVR2If visiting Seattle’s Space Needle and even bungee jumping from the top of the iconic structure was on your must-see list, the first release from ExpediaLabs could help in that (partially unrealistic) endeavor.

“Space Needle VR” is available to experience via HTC Vive on Steam. It is a collaboration between Expedia, the Bellevue, Wash.-based travel company, and the Space Needle Group.

Users can tour the iconic 605-foot structure and ride an elevator to the top — pretty standard fare for any tourist visiting the Emerald City. But access to the roof is where things turn into more than just sightseeing, as the option to bungee jump from a platform is included in the tour.

See the full story here: https://www.geekwire.com/2017/bungee-jump-off-space-needle-expedialabs-first-virtual-reality-release/

2May/17Off

Take a wild ride down the world’s first virtual reality waterslide

[Philip Lelyveld comment; so this is a suitable PhD topic now?]

“Essentially, it’s a waterslide, but when you ride, you’re wearing virtual reality goggles which totally intensifies many elements of the experience,” Malcolm Burt, an academic at Australia’s Queensland University of Technology who is working with a German waterslide company to produce the concept, said in a press release. "Using research into VR immersion, and how to trick the brain into believing it is in danger, every twist, turn, and launch is magnified, and it definitely makes for more of an adrenaline kick."

Burt, a media producer who is currently conducting research on delivering the virtual reality theme park ride as part of his PhD, caught the attention of waterslide company Wiegand-Maelzer after the release of his documentary, titled "Signature Attraction," on why rollercoasters exist.

See the full story here: http://www.travelandleisure.com/attractions/malcolm-burt-first-vr-waterslide

2May/17Off

Edgybees Launches The First Augmented Reality Game For DJI Drone Users

SHENZHEN, China, May 1, 2017 /PRNewswire/ -- Edgybees, an augmented reality technology company, Tuesday launched a new augmented reality (AR) mobile application that is compatible with DJI drones, including the Phantom 3, the Phantom 4 and the Mavic Pro. Developed using DJI's software development kit, the 'Drone Prix' is the first ever AR mobile app created specifically for DJI's aerial platforms, allowing users, especially new drone pilots, to master their skills in a fun, safe and immersive way.

The game is centered on flying the drone through a virtual obstacle course while collecting prizes and avoiding obstacles along the way. Drone pilots can compete over the best performance, points and time for a coveted place in the high-score leaderboard with other drone pilots around the world.

See the full story here; http://www.prnewswire.com/news-releases/edgybees-launches-the-first-augmented-reality-game-for-dji-drone-users-300449232.html

1May/17Off

The Finance & Investment People to Watch in Augmented & Mixed Reality

nr50-finance-investment-people-watch-augmented-mixed-reality.w1456Ori Inbar

Like his business partner, Tom Emrich, Ori Inbar's influence in augmented and mixed reality touches the finance world and the development community. In 2016, he founded of Super Ventures, the first incubator and venture fund dedicated to augmented reality, where he serves as general manager. The firm's initial investments went to Fringefy, an image recognition platform for mobile devices and wearables, and Waygo, a visual translation app focused on Asian languages. Inbar has been a participant and leader in the community since 2007.

Inbar is also the co-founder and CEO of AugmentedReality.org, a worldwide non-profit organization purposed with evangelizing augmented reality and catalyzing innovation in the industry. In 2009, Inbar co-founder Ogmento, one of the first venture-backed augmented reality game development and publishing companies. In 2010, he and Emrich co-founded the Augmented World Expo (AWE), billed as "the world's largest and most influential conference for AR." He also started Games Alfresco, an influential augmented reality blog. Inbar was a double major in Computer Science and Cinema at Tel Aviv University and graduated from INSEAD University business leadership program. You can learn more about him on the Superventures website.

Tipatat Chennavasin

General partner and founder at The Venture Reality Fund, Tipatat Chennavasin cites virtual reality as the catalyst for curing his fear of heights. Since then, he has established himself as a subject-matter expert for the VR/AR industry, with several publications and presentations at industry events to his credit.

See the full story here: https://next.reality.news/news/nr50-finance-investment-people-watch-augmented-mixed-reality-0176812/

1May/17Off

VR Porn – This porn star can do anything you want her to

042617-vr-porn-embed-1-copy 042617-vr-porn-embed-4-copy 170428-vr-porn-motionContrary to common misconception, true virtual reality is not the same as 360 video. In 360 video, the viewer can look all around them, but they can’t move within the space and they can’t interact with the characters. In virtual reality, both of those things will be possible. And thanks to the team at virtual porn company CamasutraVR — and a hard day’s work by Albrite — it’s looking like that reality isn’t too far in the future. But what does it take to get there? Tucked in a nondescript office building not too far from Los Angeles International Airport, CamasutraVR’s recent virtual reality porn shoot revealed a few key ingredients: some serious technology, a seriously hot porn actress and a whole lot of cameras.

The biggest difference between VR porn and a high-end computer game is that the game can get away with just having a realistic face and sticking the body in a military uniform or other action-ready outfit, but there’s nowhere for the uncanny body to hide in VR porn. It’s realism or bust, and particularly, realism in the bust. Changes in the flesh are crucial — in an intimate setting, boobs and butts have to move, bounce and dimple when squeezed, or it just looks weird.

She stands under fluorescent lighting, posed like the letter T, dotted from breast to bum with tiny white motion capture dots, in the middle of what appears to be a giant white birdcage laced with cameras, 132 of them, to be exact. On cue, there’s a bright flash, actually four synchronized camera flashes to capture every angle. This scanning of full-body poses — the T pose is one of many — is the first stage of the process to generate a realistic face and body in virtual reality. Stage two is for the details of her face, running through all the expressions that will be reconstructed — naughty, nice, oh-so-enticed — and the three Bs of triple-X: boobies, booty and baby-maker.

The third and final stage of the scanning process is motion capture of the full skeleton and the face.

Albrite is liberated from the cage, and “release” is certainly the word that comes to mind to describe the sounds she’s making as she sits on the couch in her monokini with a helmet on her head, imagining double penetration. She’s showing off her versatility, imitating five orgasms in a row, as little sensor dots stuck to her visage capture her facial movements.

See the full, lengthy story here: http://nypost.com/2017/05/01/cybersex-gets-real-on-a-virtual-reality-porn-shoot/