Unity CEO Reframes XR Discussion, Re-Energizes the Flock
Unity Technologies CEO John Riccitiello drew a fresh picture of the XR industry in his keynote address at the Vision VR/AR Summit 2017 in Hollywood this week (extended reality — or XR — is an umbrella term that includes VR, AR and MR). Riccitiello admonished analysts for their overly exuberant prognostications and reactionary pessimism about the VR market. He projected that XR adoption and value calculations will exceed expectations in 2023 if three conditions are met: a price point below $1,000 for all the necessary hardware; truly mobile technology; and content that can be monetized across 100,000,000 devices, at minimum.
He also forecast that behemoth studios with deep IP will not rule the roost, but will be eclipsed by small, creative companies born out an industry to rival the Internet.
See the full story here: http://www.etcentric.org/unity-ceo-reframes-xr-discussion-re-energizes-the-flock/