philip lelyveld The world of entertainment technology

21Jul/15Off

GERMAN THEME PARK TRIALLING GEAR VR ON ROLLERCOASTERS

The theme park is trialling a system where visitors put on a HMD then jump on one of the rollercoaster’s. They then see a whole new fantasy world to experience whilst enjoying the ride. Four volunteers put on Gear VR HMD’s and on the ‘Alpine Express’ ride fly through caverns with cartoon characters before finding themselves riding a dragon for the final part of the experience. Another being developed has visitors being pulled by a flying horse through a castle and up into the sky.

 The team behind the new experience have been using Oculus Rift’s to develop the software to ensure that every twist and turn of the rollercoaster is accurately mimicked by the software to produce an immersive and entertaining ride.
21Jul/15Off

Why virtual reality’s killer app will be social

 

sbowlshot01.pngImagine donning a VR headset and getting transported to a giant mansion, where you and 60 other people — friends, family and acquaintances — watch the Super Bowl together on a giant virtual TV that's streaming the game in real-time.

 

Imagine visiting a virtual playground with giant versions of board games for you and your friends to play — or, to just stand around and chat with each other — even if those friends are across the country, or on a different continent.

These aren't just ideas; these are actual virtual reality experiences you can try right now, thanks to two-year-old AltSpaceVR, which has raised $5.2 million in one funding round to create social applications within virtual spaces.

Last week, I tried HTC's premium virtual reality headset, called the Vive. I'm convinced it's the best virtual reality experience out there right now. But even with all the incredible imagery in front of my eyes, I kept thinking back to my demo with AltSpaceVR. It would be nearly impossible for someone to truly believe what I had just seen in the HTC Vive. Painting 3D objects in mid-air, visiting an underwater shipwreck and cooking in a virtual kitchen is extremely fun, but it's nothing if you can't share in these experiences with others. Once that happens, virtual reality might finally be better than the real thing.

 

See the full story here: http://www.businessinsider.com/virtual-reality-killer-app-will-be-social-2015-7

16Jul/15Off

The HoloLens’ limited field of view doesn’t matter, and here’s why

Microsoft-HoloLens-RGB-640x360[Philip Lelyveld comment: article summary.  Microsoft is overhyping Hololens.  Don't.  And market it to a target market that isn't greatly impacted by the limitations (ex. Field of View) of the device.]

For example, one of the situations that Microsoft has demonstrated is the use of HoloLens in a partially finished building, enabling builders, architects, and clients to discuss changes while literally standing in the partially finished building. Even with field-of-view limitations, this application isn't something that can be readily performed any other way; 3D renders lack the immediacy that a site visit provides, and physical models lack the easy malleability that virtual worlds offer. HoloLens doesn't have to be the perfect AR implementation to offer practical value over these alternatives. No, it's not going to offer a perfectly immersive 3D world. But it is going to offer substantially richer interaction than a mere computer screen could ever hope to.

See the full story here; http://arstechnica.com/gadgets/2015/07/the-hololenss-limited-field-of-view-doesnt-matter-and-heres-why/

16Jul/15Off

VRcade Releases World’s First Wireless Virtual Reality System at Dave & Buster’s

The VRcade system utilizes a proprietary, hygienic, wireless head mounted display, a wireless VR pistol, and customized optical tracking technology to achieve perfect 1:1 control while eliminating simulation sickness. The new system allows anyone to step into a wide variety of experiences, from interactive films, games, and reality-bending scenarios, without the hindrance of cords, massive up-front costs, or complicated controllers.

The VRcade system employs several key technology differentiators when compared to in-home virtual reality.

●      Unlike wired alternatives, the wireless HMD allows for effortless freedom in VR as well as simultaneous multiplayer possibilities.

●      Customized optical tracking technology enables users to experience low latency, sub-millimeter accuracy, across large spaces.

●      New software and hardware can be deployed and integrated regularly, ensuring a consistent supply of new virtual reality content over time from VRcade and a variety of third-party developers.

"Since 2010, the goal of the VRcade has been to track 8 simultaneous players across 15,000 square feet," said Jamie Kelly, President. "This deployment is designed for a single player in a 225 square foot space with much larger, multi-player installations for sale and lease in the near future."

VRcade has launched the system with Time Zombies™, a zombie survival shooter, and Interstellar Marine's Bullseye, a target shooting range developed by Zero Point Software. This deployment is a pilot for out-of-home virtual reality. Data and feedback will be used to improve VRcade hardware and software over time.

See the full story here: http://globenewswire.com/news-release/2015/07/15/752421/10141861/en/VRcade-Releases-World-s-First-Wireless-Virtual-Reality-System-at-Dave-Buster-s.html

15Jul/15Off

Scent Messaging Tech Allows for Aromas to Be Shared Digitally

09gadgetwise-web1-master675Vapor Communications seeks to eliminate expected issues such as scent muddling by allowing plastic pellets with scents to be activated with air flow over the pellets allowing each scent to be personal. All of the products depend on the pellets within the oChip (the “o” is short for olfactory), and are grouped into families of similar aromas. The company is seeking to create over 300,000 distinct scents, each lasting for 1,000 uses, and costing around $2.

The oPhone Duo is a tabletop device that emits aromas based on how photos are labeled.

The Scentee is the simplest of the products, and has been around for nearly two years. The $70 product plugs into the iPhone’s headphone jack, which then converts the liquid fragrance cartridge into an aerosol, and is good for 200 sprays.

See the ETC post here: http://www.etcentric.org/scent-messaging-tech-allows-for-aromas-to-be-shared-digitally/

and the source story here: http://www.nytimes.com/2015/07/09/technology/personaltech/scent-received-with-a-tap-of-a-smartphone.html?_r=1

15Jul/15Off

The Last Starfighter’ TV Spinoff with Virtual Reality Scenes in the Works

rick-andy“The Starfighter Chronicles” aims to be the first TV show to embrace virtual reality.

Instead, it’s a serialized story about alien law enforcement. “It’s about instilling a moral code,” said Betuel during a recent interview.

And while most of it is meant to be viewable on plain old TVs, it would also feature special scenes that break the frame, allowing viewers equipped with virtual reality (VR) headsets to look around and explore the inside of a spaceship or immerse themselves in an alien firefight. “It’s a very interesting blend,” said Betuel. “The otherworldiness of it lends itself to VR.”

Betuel’s partners in crime for this ambitious project are Andy Vick and Rick Rey, co-founders of Surreal.tv, a new virtual-reality entertainment company that aims to combine linear storytelling with VR.

Vick previously worked as head of development for Maker Studios, and is now Surreal’s chief content officer. Rey, now Surreal’s CEO, also hails from Maker, which he joined by the way of the Blip Networks acquisition. Both said that the virtual reality space right now reminds them of online video at the end of the last decade.

See the full story here: http://variety.com/2015/digital/news/the-last-starfighter-tv-reboot-with-virtual-reality-scenes-in-the-works-exclusive-1201539455/

15Jul/15Off

Simulated reality is creating new possibilities for testing vision, capturing surgery and helping those with limited vision.

016_rp0715_tech update.inddOne of the most promising uses of virtual reality in medicine is creating performance tests that simulate real-life conditions. (Traditional tests may bear little relation to the visual challenges faced by patients every day.)    Their study used the Oculus Rift device to test subjects’ balance response to vection—the sense of motion we feel when the environment around us moves (or appears to move).

Dr. Medeiros points out that virtual reality offers ophthalmology a chance to break free of the traditional constraints of in-office testing. “Studies have shown that tests like the standard visual field are not very predictive of how patients actually perform in the real world,” he says. 

See the full story here; http://www.reviewofophthalmology.com/content/tabid/268/t/new_technology/c/55625/utm_source/vr%20digest/utm_campaign/8753d943f3-vr_digest/utm_medium/email/utm_term/0_54068a0706-8753d943f3-74843441/default.aspx

15Jul/15Off

Virtual-Reality Projects Get Hollywood Treatment

VRC was started by four Hollywood players—Mr. Edwards, director Robert Stromberg, producer Joel Newton and executive Guy Primus—and is preparing an onslaught of content with directors such as Messrs. Scott and Spielberg.

VRC’s projects show the various genres and industries toying with the new technology, but also the economic and consumer-behavior limitations the nascent format still faces.

Some of the company’s projects include:

—“Showdown,” an immersive experience in which viewers investigate near-future crime scenes, told in 10- to 15-minute serialized segments to be sold as separate chapters.

—a virtual-reality documentary called “The Bus to Canton,” following former Pittsburgh Steelers running back Jerome Bettis as he is inducted into the Pro Football Hall of Fame this August.

—“There,” a theatrical feature with significant virtual-reality components directed by Mr. Stromberg, a VRC co-founder and director of Walt Disney Co.’s “Maleficent.”

VRC executives see opportunities to expand beyond Hollywood—thinking of virtual courtside seats at a Los Angeles Lakers game, re-creations of the State of the Union address from inside the U.S. Capitol, tornado-chasing across the Plains and front-row seats as Mick Jagger sings “Satisfaction.”

See the full story here; http://www.wsj.com/articles/hollywood-plays-to-virtual-reality-1429125999

14Jul/15Off

Virtual Reality Primer, with an emphasis on Camera-Captured VR

150714 Final SMPTE VR Lelyveld article

14Jul/15Off

SoCal VR Conference: What Will It Take to Move Virtual Reality to the Mainstream?

CES_2015_Samsung_VR“It’s not just sticking a camera on something and recording in 360 degrees,” said Jim Willson, director of immersive products/VR for Samsung. “There has to be a reason and rationale. The production needs to be thought out in a way that you take advantage of the 360-degree environment. Filmmakers are trying to figure out what does this mean. How do they control the narrative?”

Samsung’s app Milk VR, which streams VR content, now offers about 200 experiences, and Willson reports that “filmmakers and production companies that we are working with now have better understanding of camera placement, lighting and the post production quality is going up significantly.”

Sports is one possible answer, and Samsung’s Milk VR is testing the waters with the recent launch of a U.S. Olympic Committee Reality Experience, which will to offer a 360-degree view of beach volleyball, diving, gymnastics and polo vaulting. Featured athletes include women’s beach volleyball team members Lauren Fendrick and Brooke Sweat, diving gold medalist David Boudia, pole vaulter Mary Saxer and gymnast John Orozco.

Also during the SoCal VR conference, California Science Center board of trustees member David Knight gave a featured talk about the virtual reality shoot that he exec produced to give viewers access to the Space Shuttle Endeavour (which is housed at the center). This footage is available on Milk VR, and additional footage will be used for the permanent Endeavour display, which is scheduled to open in a new pavilion at the center during 2018.

See the full story here: http://www.hollywoodreporter.com/behind-screen/socal-vr-conference-virtual-realitys-808226