philip lelyveld The world of entertainment technology

28Oct/14Off

The Newest Employees at Lowe’s Hardware Store: Robots

c8296f86e9743ff93e65aaf437b9cd0c9ece8a1a“People can come in with a random screw and say, Mr. Robot, I need more of these, and if we do have it in the store, they can find it,” Nel said. The robots can speak in English and Spanish.

Lowe’s started working with Fellow Robots, a technology company in Silicon Valley, in November to develop the robots. The cost of the project is undisclosed.

Lowe’s has been working on infusing more technology into its customer service. It has also developed a “holoroom” that can let shoppers see what different pieces of furniture look like in different rooms in a virtual-reality environment.

See the full story here: https://www.yahoo.com/tech/the-newest-employees-at-lowes-hardware-store-robots-101180704939.html

27Oct/14Off

SMPTE 2014 HPA: Possibilities of High Dynamic Range Production Explored

Although Howard Lukk, formerly a technology executive at companies including Disney and Pixar, has moved into directing (Toy Story 3), he certainly hasn’t left technical innovation behind. At the SMPTE 2014 HPA Symposium held Monday, he presented a clip from his new short film “Emma,” among the very first such projects produced for viewing via high dynamic range display. High (or “extended”) dynamic range—names and standards haven’t been finalized—refers to image display technology offering greater contrast and wider color gamut than is available using existing products. Lukk was eager to experiment with the possibilities of HDR display, wanting the film to feel  “like a Hitchcock matinee.”

“There is so much information,” he says of viewing the movie in HDR, “that you sometimes need to bring down a wall or a background so it doesn’t become distracting.”

This is all new territory for everyone involved and Lukk readily admitted that it could be quite some time before “Emma” or anything else will be available to a wider audience to be viewed in HDR format.

See the full story here: http://www.tvtechnology.com/news/0086/smpte--hpa-possibilities-of-high-dynamic-range-production-explored-/272945

27Oct/14Off

‘Banshee Chapter’ First Film Released on Oculus Rift

banshee-chapter-distribution-2[Philip Lelyveld comment: The fact that this is a conversion of a 3D film into VR opens it up to questions of how 360 'immersive' it really is versus sitting close to a wide-screen experience. In fact the comments on the download site state that you watch a cropped version of a wide screen movie.  This isn't what people expect in a VR experience.]

The 2013 horror indie “Banshee Chapter,” produced by Zachary Quinto and directed by Blair Erickson, is the first feature film to be released on Oculus Rift headsets. San Francisco-based Jamwix is making the movie available for free via its website. Jamwix’s Chimera software was used to convert “Banshee Chapter,” which was already shot in 3D, into a virtual reality feature. The digital studio is using the project to promote how Chimera can transition films into an immersive VR experience.

Digital studio Jamwix, based in San Francisco, is making the low-budget indie available for free as a download through Jamwix.com.

See the full story here: http://variety.com/2014/digital/news/banshee-chapter-first-film-released-on-oculus-rift-1201338518/

26Oct/14Off

‘Dexmo’ The VR Exoskeleton Glove with Force Feedback Launches Kickstarter Campaign

[Philip Lelyveld comment: I can see the usefulness of this in special circumstances beyond gaming (remote handling of hazardous material, telemedicine), but I can't see it going mass market in the current form factor. ]

3156936359Dexta Robotics, a Chinese startup firm born in March of this year, was founded to bring this new product to life. After iterating through some 17 prototypes, the company have decided to release the Dexmo in to versions via a new Kickstarter campaign with a goal of $200k.

The Dexmo comes in two flavours, the Dexmo Classic and F2. The Classic is purely an input device which uses IMUs attached to each of your fingers and thumb to detect movement of the articulated links to each digit plus rotational input from the thumb. It can detect both the splitting (when you separate your fingers) and bending of your fingers plus 3 degrees of movement (rotational) of the thumb. The F2 adds digital force feedback for both your index finger and thumb, meaning that onboard servos ‘brake’ your movement according to information pulled from a VR experience. The upshot is that you can virtually ‘feel’ an object when your hand comes into contact with it.

See the full story here: http://www.roadtovr.com/dexmo-vr-exoskeleton-glove-force-feedback-launches-kickstarter-campaign/

11/10/14 follow-up story - the Kickstarter campaign was cancelled without explanation!!!!!!!!!!!!!!!!

http://www.roadtovr.com/raising-55000-dexta-robotics-cancels-kickstarter-haptic-hand-exoskeleton/

25Oct/14Off

Why I don’t believe in “cinematic” VR

unity-technologiesI like to tease my silicon valley friends by stating that filmmakers have been augmenting reality since editing was invented in 1903. That’s because, beginning with editing (which is how filmmakers augment time and space, among other things), and on through the adoption of technologies like color, sound, and visual effects, we’ve gone to greater and greater lengths to augment every aspect of the reality we’re constructing so that we can tell our story in the best way possible.

By controlling what you see and hear, how you move, which people exist, how they look, the words they say, time itself… (Believe me, if David Fincher could tap directly into your nervous system, he would.) we craft a reality that’s not at all about arbitrary control or egomania; it’s about achieving perfect immersion. We call this suspension of disbelief.

In other words, the entire point of cinema is to lose yourself into another reality that you temporarily accept as your own. This sounds a lot like the goal of cinematic VR, if not the goal of VR in general.

Perhaps virtual reality is the future of video games. And perhaps having a screen on your face is totally awesome (your friend who bought a 3D TV will probably agree). But if virtual reality really is the future of cinema, it’s not just a departure from everything we’ve seen before in games and a millennia of storytelling, it’s a reversal of what we know works best, and it’s lacking in what we know is most important — all while supposedly striving to achieve the same goal.

See the full story here: http://pando.com/2014/10/24/why-i-dont-believe-in-cinematic-vr/?curator=MediaREDEF

25Oct/14Off

How Magic Leap’s Augmented Reality Works

magic.leapx299Magic Leap’s patents suggest an alternative approach. They describe displays that can create the same kind of 3-D patterns of light rays, known as “light fields,” that our eyes take in from the real objects around us. Wetzstein and other researchers have shown that this allows your eyes to focus on the depths of an artificial 3-D scene just as they would in the real world—providing a far more realistic illusion of virtual objects merged with the real world.

Earlier this year, Wetzstein and colleagues used that technique to create a display that allows text to be read clearly by people not wearing their usual corrective lenses (see “Prototype Display Lets You Say Goodbye to Reading Glasses”). He previously worked on glasses-free 3-D displays based on similar methods. And last year, researchers at chip company Nvidia demonstrated a basic wearable display based on light fields.

One of Magic Leap’s patents describes how such a device, dubbed a WRAP, for “waveguide reflector array projector,” would operate. The display would be made up of an array of many small curved mirrors; light would be delivered to that array via optical fiber, and each of the tiny elements would reflect some of that light to create the light field for a particular point in 3-D space. The array could be semi-transparent to allow a person to see the real world at the same time.

Multiple layers of such tiny mirrors would allow the display to produce the illusion of virtual objects at different distances. However, Magic Leap’s patent also claims that a single layer of the mirrors would be enough if they were formed from “magnetic liquid.” That would allow the mirrors to be reprogrammed using a magnetic field to rapidly display points at different depths fast enough to fool the eye, like the frames of an animation.

Magic Leap’s greatest challenge may be to find a way to seamlessly integrate virtual 3-D objects created by that display with what a person sees in the real world. Doing so would require the system to sense the world in 3-D and understand exactly what a person is looking at and its exact position, says Wetzstein.

Altogether, many of the underlying techniques Magic Leap needs to realize highly realistic augmented reality have been demonstrated, says Wetzstein. But the company will have to refine and combine them in ways no one has yet managed to do.

See the full story here: http://www.technologyreview.com/news/532001/how-magic-leaps-augmented-reality-works/?curator=MediaREDEF

25Oct/14Off

First Look At 3D Camera App 3DAround

dacuda-3daround-gif-smallDacuda is famous for its PocketScan app that lets you wave your camera over a document to get a digital image of it without a bulky scanner. Now Dacuda’s 25-person team and 5 years of experience are combining to make your phone a 3D scanner that always gets the perfect angle…because it gets every angle. 

The 3DAround app extracts depth and structure information from a success of rapid-fire photos to create the 360-degree views. You’ll be able to interactively view the swivel-able photo through the 3DAround app or WebGL-equipped browsers like Chrome, and share some version of the images to Facebook, Twitter, and Pinterst

The app will launch for free next month on iOS 8 devices for the iPhone 5 on up.

See the full story here: http://techcrunch.com/2014/10/24/3daround/?ncid=tcdaily

21Oct/14Off

Augmented-reality startup Magic Leap nabs $542M from Google, others

1669431923[Philip Lelyveld comment: Congratulations to Michael Leventhal, Vice President Corporate Legal & Business Affairs at Magic Leap, Inc.  ---  Oculus already announced their intention to make an AR version of their headset. It will come down to the richness of the ecosystem that they, or some other companies, build. (I'm working with the 'other' companies.)]

The search giant led a $542 million investment round in a startup called Magic Leap, which hopes to eventually replace computer and smartphone screens with virtual-reality interfaces. The company, founded in 2011 and based in Florida, makes a head-mounted device that acts like glasses. Turn the technology on, and it displays computer-generated images on top of what a wearer normally sees.

Now Google is investing in Magic Leap as well. And its interest goes beyond giving the company money: Sundar Pichai, the Google executive in charge of the company's Android mobile operating system and Chrome Web browser, will join Magic Leap's board of directors.

"We are looking forward to Magic Leap's next stage of growth, and to seeing how it will shape the future of visual computing," Pichai said in a statement.

See the full story here: http://www.cnet.com/uk/news/augmented-reality-startup-nabs-542m-from-google-others/

20Oct/14Off

Google changes ‘to fight piracy’ by highlighting legal sites

_78398891_456167538(1)-2Google will now list these legal services in a box at the top of the search results, as well as in a box on the right-hand side of the page.

Crucially, however, these will be adverts - meaning if legal sites want to appear there, they will need to pay Google for the placement.

The BPI said that while it was "broadly" pleased with Google's changes, it did not think sites should have to pay.

"There should be no cost when it comes to serving consumers with results for legal services," a spokesman told the BBC.

See the full story here: http://www.bbc.com/news/technology-29689949

20Oct/14Off

How movie-makers read your mind

p028vlz9What kind of new technology?

Some are pinning their hopes on emotion-sensing software, such as Affectiva, a company with roots in the Massachusetts Institute of Technology. These firms use computer programs to analyse video feeds of a focus groups’ faces to judge their reactions: every subtle facial flicker can reveal whether they are amused, afraid, engaged or bored. So the next time a Hollywood studio previews a movie at a test screening, cameras in the auditorium might be viewing the audience just as intently as the moviegoers are watching the screen.

What’s the point? Aren’t test audiences already quizzed?

Yes – but people are unreliable. They might forget exactly which scenes they enjoyed and which they didn’t, or they might not articulate their engagement with the movie clearly. With a moment-by-moment breakdown of their emotional state, Hollywood studies should get a much better sense of the parts of a new film that moved an audience – and the parts that made them want to move towards the exit.

 

To find out more about the way that new technology is changing arts and the media, check out the World-Changing Ideas Summit in New York on 21 October. BBC Future will be covering the event in full – so watch this space.

See the full story here: http://www.bbc.com/future/story/20141017-how-movie-makers-read-your-mind?curator=MediaREDEF