philip lelyveld The world of entertainment technology

13Jul/12Off

3D Won’t Be a “Key Feature” of Future Nintendo Consoles

Speaking to The Independent, Iwata insisted that Nintendo remains enthusiastic about 3D, but also acknowledged that some people tire of the effect's novelty quickly. As such, stereoscopic displays won't be the core focus for future Nintendo consoles; 3D might still be included, but as a "minor element" rather than a headline feature.

See the full story here: http://www.nintendolife.com/news/2012/07/3d_wont_be_a_key_feature_of_future_nintendo_consoles

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10Jul/12Off

3D Closed Captioning Among New CEA Standards

The Consumer Electronics Association announced five new standards this week: Accessibility, wireless charging, component video interfaces and two covering elements of 3D video. The organization also released a technical report on TV picture brightness.

ANSI/CEA-2041, Standard for a Round Tactile Indicator, defines a round, raised nib that visually impaired people can use to identify the buttons on a remote control. It was recently approved as an American National Standard.

CEA-708.1, Digital Television Closed Captioning: 3D Extensions, describes how to send closed-captioning information for 3D video.

CEA-2038, Command-Driven Analog IR-Synchronized Active Eyewear, describes how to control active 3D glasses worn by viewers using an infrared signal sent by a TV set. This enables viewers to continue wearing glasses as content switches from 2D to 3D mode, and also enables two viewers to see two different images, which might be desirable in video gaming.

CEA-2042.1-A, Wireless Power Glossary of Terms, defines terminology used to describe wireless charging systems. These systems enable charging of devices by simply setting them on a flat charging surface.

CEA-805-D-1, Data Services on the Component Video Interfaces, provides important clarifications about how digital bits need to be transmitted in a CEA-805-D component video signal.

The technical report, CEA-TR-1, Home Illumination Study, details results of a comprehensive study of ambient light levels in typical television viewing locations. This information is useful for determining how bright a television picture needs to be to provide a satisfactory viewing experience. Brightness has a direct impact on the energy consumption of the television. This study was conducted in cooperation with the Custom Electronic Design and Installation Association. The CEA standards are available from Techstreet.

See the original post here: http://www.tvtechnology.com/article/d-closed-captioning-among-new-cea-standards/214304

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10Jul/12Off

Choreographed metal rain 3D display

 

Singapore's Changi Airport commissioned German "new media" firm ART+COM to design an art installation for their Departure Hall for Terminal 1. What they came up with is "Kinetic Rain," this gorgeous, CNC-controlled moving sculpture made from 608 copper-clad aluminum raindrops suspended from the ceiling.

 

See the full story with video here: http://www.core77.com/blog/object_culture/choreographed_metal_rain_would_make_an_awesome_3d_display_22871.asp

 
9Jul/12Off

4-D movies: Next big thing for U.S. theaters?

...At the leading edge of the technology is South Korean conglomerate CJ Group, which operates Asia's largest theater chain and has set up a laboratory near Grauman's Chinese Theatre in Hollywood to demonstrate and market its 4DX system.

The 4-D experience is wowing fans in South Korea, Thailand and Mexico, where CJ Group has 29 specialty theaters that regularly screen big Hollywood titles such as"Avatar,""Pirates of the Caribbean: On Stranger Tides" and"Prometheus,"which featured the crashing spaceship.

Now CJ Group is close to finalizing a deal with a nationwide U.S. chain to create nearly 200 4-D theaters in the next five years, with the first to open this year in Los Angeles, New York and several other major cities.

Read the full story here: http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-4d-cinema-20120707,0,642655.story

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9Jul/12Off

Take That, Google Glass: Apple Granted Patent for Head-Mounted Display

Originally filed back in 2006, the patent, titled “Peripheral treatment for head-mounted displays,” describes how images could be projected to generate a peripheral display that would create “an enhanced viewing experience” for the user.  It will be interesting to see if Apple ever does leverage this patent — and how it could wield this patent against competitors.

Read the full story here: http://www.wired.com/gadgetlab/2012/07/apple-patent-hud-display/

7Jul/12Off

Watch Out Nike: 3D Printers Are Gunning For Your Job

A French engineer and designer by the name of Luc Fusaro created a pair of running shoes with a 3D printer as part of his final project for a masters degree at the Royal College of Art and Imperial College of London. What makes these shoes so special beyond them being made by a 3D printer? Fusaro claims that these shoes can increase an athlete’s performance by 3.5 percent. It may seem small, but that’s a huge advantage in the world of competitive athletics.

See the full story here: http://www.webpronews.com/watch-out-nike-3d-printers-are-gunning-for-your-job-2012-07

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5Jul/12Off

5 Ways 3D Printing is responding to Global Change

...today’s machine features a choice of 68 different materials with ranging properties from opaque to transparent, rigid to flexible, and standard to engineering plastics. It can also combine up to 14 different material properties and color shades within a single model prototype. So not only are 3D printers becoming more capable, but the range and mechanical properties of 3D printing materials, especially for inkjet based technology, is expanding exponentially.

Read the full story here: http://www.technology-digital.com/web20/5-ways-3d-printing-is-responding-to-global-change

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5Jul/12Off

Samsung In-Theatre group 3D gaming / advertising experience

Hi Phil,
We just completed a 3D cinema Game for the Galaxy S3 launch.  Please pass it on to the 3D community.
http://www.youtube.com/watch?v=q3yDATg_KRY
In Los Angeles,  it is currently at:

Regal  Irvine Spectrum 20 in Cinema 10

 Regal  Ontario Palace 21 in Cinema  1

Cinemark  Cinemark 22 in Cinema 19

Cinemark Huntington Beach 20 in Cinema 12

Cheers,

James Stewart
Director | Producer | Chief Creative
Geneva Film Co. Ltd.
402-67 Mowat Ave
Toronto, CANADA
M6K 3E3
Ph: 416 516 6885 x222
Cell: 416 409 4470
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4Jul/12Off

The First Ever 3D Eyewear Retail Store Opens in the U.S.A

[Philip Lelyveld comment: this could help build support for passive 3D TV technology.]

This week 3Dom 3D Eyewear has officially opened the first 3D retail store at Westfield Santa Anita Mall in LA. Stocking designer, fashion focus, RealD Certified 3D eyewear, they are the first of their kind to push this emerging retail catagory.

3Dom 3D Eyewear are working with Look3D Eyewear in a retail push that will position themselves as the leader in the 3D Eyewear Retail space.
Look3D Eyewear is a world leader in the 3D eyewear market, being the first company to have its 3D eyewear RealD Certified, and since have produced collectors 3D glasses for many major movie releases such as Harry Potter,Cars 2Star Wars 3D and the latest glasses for the Katy Perry: Part Of Me 3D release
Along with these themed frames, 3Dom have released Look3D's 2012 Designer 3D Collection and will also have an Oakley 3D frame and Gunnar Optiks 3D glasses available.
With 3D being a focus to most of the film studios and many of the consumer electronic companies such as LG pushing the 3D home entertainment market this could potentially be the first of many 3D retail stores to come.

See the original post here: http://nextbigfuture.com/2012/07/movies-and-tv-produced-in-china.html

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3Jul/12Off

Gaming Club Claims Online Gaming is Next for the 3D Treatment

While 3D casino gaming is still in its infancy, basic 3D graphics can now already be found on all major sites. Slots were the first to get the 3D treatment, and increasingly casino favourites like roulette, blackjack and poker are emerging in 3D format too. Players can now enjoy console game-calibre graphics, and create Sims-like avatars with which to explore the casino floor, and true 3D graphics are the logical next step.

The technology does have its drawbacks – namely cost, and the need to wear glasses. However, research into gaming community opinion reveals that 60% of gamers are unfazed by the need to wear glasses, while new autostereoscopic devices like the Nintendo 3DS can provide thrilling 3D graphics without the need to wear them at all. It’s now up to the industry and leading designers to deliver 3D casino environments impressive enough to convince consumers to make the upgrade to 3D capable devices.

Read the full story here: http://3droundabout.com/2012/07/7575/gaming-club-claims-online-gaming-is-next-for-the-3d-treatment.html

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