philip lelyveld The world of entertainment technology

27Jan/12Off

Orbcreation – the new platform that allows individuals, charities and businesses to create their own stereoscopic 3D virtual world websites, has gone live.

The concept of the Unity based platform, announced by 3D Focus last year, is to make it simple to build unique Second Life style immersive 3D environments using pre-built templates via a drag and drop interface. Later this year, more experienced users will even be able to design their own elements, or ‘Orblets’, using free software like Google Sketchup, and submit their 3D designs for other Orbcreation users to purchase (after quality approval).

At the click of a 3D goggles icon, Orbcreation will render the user generated environment into stereoscopic 3D. Even wearing the required red/cyan glasses, it works surprisingly well. Using a mouse and the directional keys, worlds are navigated in a third person perspective, Uncharted style.

Looking at some of the demos, it is undeniably impressive with graphics matching the multi-million pound games of just a few years ago. ...

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27Jan/12Off

The Pirate Bay now offers a way to download 3D objects

[Philip Lelyveld opinion: this is why any discussion of SOPA, IP, piracy, and new business models must take physical objects and patents into account.  Physical objects will become just the physical manifestation of digital files, just as movies are the a/v manifestation of digital files, in the very near future.]

The Pirate Bay can now give you torrent files used by 3D printers, which “print” physical objects, which can be made from a variety of materials including ceramics, plastics, silver, steel and glass. While most “prints” are nothing more than simple toys or sculptures, a few designs have already begun exploring a new way to create jewelry, gears and even iPhone cases. And The Pirate Bay expects these designs only to grow in diversity and scope, helping society in ways that will be as disruptive as the first phone lines:

We believe that in the nearby future you will print your spare parts for your vehicles. You will download your sneakers within 20 years. The benefit to society is huge. No more shipping huge amount of products around the world. No more shipping the broken products back. No more child labor. We’ll be able to print food for hungry people. We’ll be able to share not only a recipe, but the full meal. We’ll be able to actually copy that floppy, if we needed one.”

...

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26Jan/12Off

Podcast 96: Phil “Captain 3D” McNally

Phil "Captain 3D" McNally, stereoscopic supervisor at DreamWorks Animation, talks about why he thinks 3D is here to stay after several previous attempts to bring it to the market, why people have such strong opinions about 3D, the difference between real-life 3D and stereoscopic images, what makes a good 3D presentation, how filmmakers can support the story with 3D while avoiding eye strain and other negative side effects, active versus passive glasses, autostereoscopic displays, answers to chat-room questions, and more.

Run Time: 1:01:30

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26Jan/12Off

New Perspectives On Old Perspectives: How An Art Project Helped The NYPL Put Its 3D Stereograph Collection In Your Hands

The New York Public Library has released a new website called The Stereogranimator, which allows patrons to create their own animated files or 3-D images from the Library's collection of stereographs, a popular 19th Century photo format. The web project gives this important, historic medium new life, and also highlights the work of NYPL patron Joshua Heineman, who started creating his own moving images from Library stereograms as an art project for his blog. The Library's NYPL Labs team was so impressed it decided to build on his idea. Here's his story about how the idea took shape and grew into a Library project.

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26Jan/12Off

Japanese Artist Creates 3D Goldfish Using Only Paint

The 3D printing craze has spread to the art world, with Riusuke Fukahori‘s amazing goldfish “sculptures,” created by hand using acrylic and clear resin. The Japanese artist builds up the image of each fish by adding layer upon layer of paint. This is a similar method to how a 3D printer creates an object.

As each layer of acrylic is applied, the transparent plastic resin is poured into the container to cover it. This eventually results in a three dimensional painted sculpture of lifelike fish, that look like they’re in water. Click through the gallery below to see some of the artist’s works from his London debut exhibition “Goldfish Salvation” at the ICN gallery, and watch this video to see him in action.

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25Jan/12Off

What is 4K? Next-generation resolution explained

Conclusion
Will the extra resolution offered by 4K make movies better? You could argue that it depends on the format of the original film. For example, "The Blair Witch Project" and "28 Days Later" were both shot with standard-definition camcorders, and there would arguably be little extra benefit to buying either movie in a 4K native format over a DVD--depending on the quality of the scaler in your brand-new 4K screen, of course.

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Even with reference-quality native 4K material, however, a 4K-resolution TV or projector won't provide nearly the visible improvement over a standard 1080p model that going from standard-def to high-def did. To appreciate it you'll have to have sit quite close to a large screen--sort of like being in the front few rows of a movie theater.

But whether it's 4K or 8K, you can bet that manufacturers haven't run out of cards when it comes to trying out the next "must-have" feature in the coming crops of televisions.

 

25Jan/12Off

‘Live Park,’ World’s First 4D Avatar Theme Park, Success in Korea

‘Live Park’ is composed of 65 attractions over 7 thematic stages and uses state of the art 3D video, holograms and augmented reality technology to create a seamless story.  The park can accommodate up to 3,000 visitors at any one time or 10,000 visitors a day.

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25Jan/12Off

BEAUTY AND THE BEAST 3D Proves Conversion Market – 97% Of Viewers Are Seeing It In 3D!!

... 97% of all audiences for BEAUTY AND THE BEAST saw it in 3Dand that is up from Disney's previous classic THE LION KING which enjoyed 92% 3D viewership. So if there was any doubt that classic movies (animations at least) could be successfully re-released with 3D conversions and enjoy handsome profits, they are long gone now.  ...

Carnivorous Products. Funny seeing that marketing term with a family movie, but it's true. BEAUTY AND THE BEAST is available to purchase on 3D blu-ray RIGHT NOW. Yes, you read that correctly - it is on retail shelves at the same time as theatrical release. TLK had a dedicated window of theatrical viewing before the disc release. In fact, the 3D blu-ray for B&TH has been on sale since October and it has already been discounted from $49.99 to $34.96.  ...

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25Jan/12Off

Technology Trends 2012 (SMPTE Pres/EVP interview)

4K

High Frame Rates

3D

And the stereoscopic phenomenon isn't about to go away, Ludé and Aylsworth agree. The big movement, they suggest, could be into what Ludé calls "efficient or low-cost 3D production"—widening the stereo net, in other words.

"I think 2012 will be the year that producers really learn how to make high-quality 3D at a budget that is at, or near, the same as regular HD production," Ludé says. "Existing cameras, workflows, and processing tools will all improve. This will require new production approaches and efficient technology, but as we've seen recently, the cameras, rigs and workflows are all becoming optimized for this kind of work. What they need to do now is have better quality control standards. Quality assurance for 3D is tricky—how do you quantify edge violations and vertical disparity to determine how good is 'good enough'? As we develop more efficient workflows for 3D TV production, we will get a lot smarter about how to assess quality, based on some (new) metrology."

Ludé suggests that, eventually, 3D camera rigs for budget-conscious shooting will become simpler. Some manufacturers like Meduza Systems are already placing two imaging sensors into a single camera body, although achieving the best width between lenses for optimal interaxial distance remains a challenge. Ludé also points to research being done on time-of-flight systems for stereoscopic capture, which measure the time it takes infrared light pulses to travel between a camera and its subject so that independent images can be depth mapped and put together later in post as 3D imagery.

"These are approaches to capturing depth by using a single camera for visual spectrum imager composition, color and texture, and other sensors to calculate and measure depth," he says. "Time of flight might be that other sensor. There are already fascinating Light Field still cameras (such as Lytroand Raytrix), and they build still images you can re-focus in post. Five years ago, it would have been crazy to suggest such a thing. The big question is whether they have practical applications for movies."

 

 

Processing Power

Storage

Streamlining Standards

And More ...

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25Jan/12Off

Holographic prototype enables mid air displays

A 3D hologram start up firm has launched a new holographic display that has dynamic moving images, paving the way for next generation static printed holograms for scientific, medical and engineering visualisation applications.

According to Edinburgh based Holoxica, the idea is to expose a series of holograms on a single sheet that is rear illuminated by a laser projector. While similar multi-exposure holograms have been demonstrated before, showing different views of the scene as the viewer moves from side to side, Holoxia's views are all visible from a stationary viewing position. And, adds the company, the views can be turned on and off with electronic control, creating a series of 'flip card' images that appear to float in front of the A4 sized screen. ...

"The 'mid air suspension' holographic screen currently embeds up to nine images, but this number can be scaled up," said Javid Khan, managing director of Holoxica. "Indeed, we can scale up toward 25 images, where it is possible to get a second of full 3D video or make other kinds of animated characters. Although colour is limited at the moment, the plan is to extend this in the future to give full colour images by combining red, green and blue light sources."   ...

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