It's not about making something work in VR, it's about using VR to make experiences and applications better, or brand new.
"One thing we're prototyping internally is what does it mean to watch content with other people in the same virtual space as you?" Cohen asked.
They're using an audio SDK with 360-degree audio so when someone "sitting" to your left speaks, you hear them from the left.
"Some people like to say VR is isolating, but I think it can be incredibly inclusive.
See the full story here: http://www.polygon.com/2015/5/8/8573301/oculus-movies-virtual-reality