Theatre Makers: 3 Tips for Revitalizing Theatre for the Millennial Generation
Here are three action items that will help you during both the creative and marketing process to engage Millennials on their terms:
Integrate Digital -- Integrate digital storytelling into the theatre you make. Millennials live fully in both the physical and virtual world, and your work should account for their augmented sense of reality.
Extend the Relationship -- Don't just blast social media with advertisements. Create unique content for your audience to engage with you across media platforms before and after the event.
Think Live -- Think beyond the story as our primary artistic element, and rather focus on what makes theatre unique: the live performance event.
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