Longtime Hollywood Exec Peter Guber Says He’s Betting ‘Millions’ on Virtual Reality
Mandalay Entertainment CEO Peter Guber thinks virtual reality is “the secret sauce for live entertainment” — and to put his money where his mouth is, he’s investing in NextVR, one of the companies figuring out the ingredients of that sauce.
“The social element is critical, live in the arena,” he said of attending a live sports game. “But you can only fill 18,000 seats, and there are seven billion people in the world.”
NextVR films and broadcasts live events that, when viewed in VR, allow the user to look in any direction they like while also having a closer vantage point on the action than they might get on TV. As the company’s executive chairman Brad Allen described it at a sports VR event last week, “you actually feel like you’re there.”
See the full story here: http://recode.net/2015/05/13/longtime-hollywood-exec-peter-guber-says-hes-betting-millions-on-virtual-reality/