Tinkle turns the page
The popular children’s comic, which debuted in 1980, is keeping up with the times 35 years later. Its latest issue embraces new technology that makes Tinkle the first augmented reality enhanced magazine for children.
From its May 2015 issue onwards, Tinkle will be India’s first augmented reality enhanced magazine for children. Its young subscribers will now be able to not only read the adventures of their favourite characters like Suppandi, but also “click selfies” with him, access games and bonus material and a whole lot more. The “new and improved” Tinkle is the result of a collaboration between publishers Amar Chitra Katha and Blippar India.
“On starting the app and pointing it at the page the extra content pops up on your phone (or tablet) screen, and you can interact with it in different ways. The content actually walks out of the page in a 3D avatar on your phone screen, maybe in the form of a jigsaw puzzle or a walk through the page or maybe a game; very much an extension of the story,” says Arnav Ghosh, regional director of Blippar India.
See the full story here: http://www.asianage.com/ideas/tinkle-turns-page-477