Augmented reality nail art
The project is an initiative of Metaverse Makeovers, a start-up comprising artists, technologists and engineers based in Melbourne, Shanghai and Hong Kong.
Thea Baumann, Metaverse’s founder and chief executive officer, says its ethos is “collaborative and female-led”. “We’re artists as engineers, which gives us a different way to bring our technology directly into the hands of young women,” she says.
Metaverse Nails’ dizzying synthesis of artifice and reality is what makes the app so addictive. Baumann admits the project is probably a little too sparkly for the mainstream Australian market, so the company is instead conducting on-the-ground research for entry into the lucrative Chinese market, where the popularity of nail bars may make it more of a natural fit.
...the company has already received $750,000 from venture capital group Melbourne Angels, as well as funding from Queensland University of Technology’s Creative Enterprise Fund and a number of investors in China.
Salvador Dali is widely acknowledged as one of the first artists to explore holography as an artistic medium in 1973, when he depicted a rotating, three-dimensional image of a bejewelled Alice Cooper cradling a miniature statue of the Venus de Milo while a plaster sculpture of Cooper’s brain, adorned with an eclair crawling with live ants, loomed in the background.
See the full story here: http://www.thesaturdaypaper.com.au/2015/06/06/augmented-reality-nail-art/14335128001958#.VXHo4GBiBrg