philip lelyveld The world of entertainment technology

30Jun/15Off

“THE FUTURE UNIVERSE”: WHEN AUDIENCES ATTACK

A NEW GAME SHOW PITS IN-STUDIO CONTESTANTS AGAINST VIEWERS ARMED WITH MOBILE DEVICES AS WE INCH CLOSER TO THE RUNNING MAN.

The idea is that the game play will be a competition between handpicked, in-studio players geared up in motion-capture suits. They will be doing things like navigating an obstacle course, walking a balance beam, or chucking giant eggs into space in what the Future Group describes as an "Angry Birds-style" game—all while people around the world are playing the same game optimized for their stand-alone devices.

"Imagine people in the studio are driving Mario Karts through the streets [of a virtual] New York," Kasin says. "[The studio] audience would see them driving in Mario Karts. The at-home audience could be doing the same task [on their mobile devices], and if you do better or worse than them, you can see [the] people in the studio driving past you."

The Future Group’s idea is that each production company would be able to make choices about how the game is presented. Among them is whether mobile players would be going head-to-head with each other, or only against the studio contestants. Kasin says the TV networks will be able to choose, for example, if they want to create competitions between mobile players by geographical region or other criteria.

See the full story here: http://redef.com/item/5591f61adc4388066d32b46c?curator=MediaREDEF&source=http://www.fastcompany.com/3047887/the-future-universe-when-audiences-attack

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