Children’s books come to life through augmented reality
At first glance, the children's book shows a one-dimensional picture of a lion. But hover a smartphone over the page, and the lion springs up in front of you.
Company founder Chris White released the first of its book series, Animal Kingdom, last fall. Since then, he's sold more than 15,000 copies at $29.95 each.
He expects to push out four more Animal Kingdom books this year, with $650,000 in funding from private investors. The new books will feature marine animals, insects, dinosaurs and household pets.
A tech consultant with friends at Pixar animation studios, Chris came up with the idea of using augmented reality to offer what he calls "tomorrow's learning."
White's first book does more then have pink flamingo rising from the page near a pond. It lets readers feed and pet the animals.
Readers also can see facts about each featured animal like their class, habitat, size, diet and population size.
The digital images she sees are generated using a software called Unity, the same one used to custom build video games for PCs, consoles, websites and mobile devices, White said.
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