This Dubai hotel entices would-be guests with virtual reality experiences before they ever book
You don’t have to fly to the Middle East to plummet down the world’s largest water slide or zipline across an island oasis. Atlantis, The Palm – Dubai’s luxury hotel island – has deployed a virtual reality headgear program to entice would-be guests into making the journey across the globe to experience these attractions and more.
The headsets have been making their way across the world on the travel industry conference circuit this summer, popping up in the Middle East and Los Angeles.
The technology doesn’t stop once guests have booked a stay. The Palm has deployed interactive Apple iBeacons — electronic beacons that communicate with guests when they pass certain points — throughout the property. Guests can even play a mobile explorer game when they visit the resort’s massive Lost Chambers Aquarium and travel through resurrected ruins of the mythical lost city of Atlantis. Liam Findley, vice president of marketing for Atlantis, The Palm says the industry is only just getting started adopting this type of technology.