philip lelyveld The world of entertainment technology

2Sep/15Off

Iovine Academy breeds virtual reality innovation

 

Montana Reed might be in his second year at USC, but his major is still fairly new — both to him and the University. That’s because Reed is majoring in art, technology and the business of innovation with an emphasis on design and venture management, as part of the first class in the Jimmy Iovine and Andre Young Academy for the Arts.

 

Reed’s emphasis on design and venture management is a result of his interest in running a small business to do design for products. This past summer, the sophomore had the opportunity to intern with Create Advertising in Culver City, entertainment marketing agency that specializes in fulfilling the creative needs of film, television, gaming and branding clients. Reed interned in the company’s virtual reality research and development department along with two other Academy students, Matt Stern and Evan Bovie.

 

Representatives of Create Advertising were brought in as guest speakers at The Academy to discuss the concept of virtual reality. They also talked about the production process, which resonated with Reed and allowed him to hypothesize projects and connect with them about the internship. He explained that he went into the internship not knowing exactly what to expect or how much he would end up learning.

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During the latter half of the internship, Reed, Stern and Bowie were able to work on a 360-degree video shoot that was their own project. They had to familiarize themselves with areas of business to find cameras, rent out a location and build a crew.

See the full story here: http://dailytrojan.com/2015/09/01/iovine-academy-breeds-virtual-reality-innovation/

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