philip lelyveld The world of entertainment technology

1Oct/15Off

Everyone you know will be able to rate you on the terrifying ‘Yelp for people’ — whether you want them to or not

 

Nicole-McCullough-and-Julia-Cordray-225x300You can already rate restaurants, hotels, movies, college classes, government agencies and bowel movements online.

 

So the most surprising thing about Peeple — basically Yelp, but for humans — may be the fact that no one has yet had the gall to launch something like it....

If you haven’t registered for the site, and thus can’t contest those negative ratings, your profile only shows positive reviews.

Unfortunately for the millions of people who could soon find themselves the unwilling subjects — make that objects — of Cordray’s app, her thoughts do not appear to have shed light on certain very critical issues, such as consent and bias and accuracy and the fundamental wrongness of assigning a number value to a person.

To borrow from the technologist and philosopher Jaron Lanier, Peeple is indicative of a sort of technology that values “the information content of the web over individuals;” it’s so obsessed with the perceived magic of crowd-sourced data that it fails to see the harms to ordinary people.

...But at least student ratings have some logical and economic basis: You paid thousands of dollars to take that class, so you’re justified and qualified to evaluate the transaction. Peeple suggests a model in which everyone is justified in publicly evaluating everyone they encounter, regardless of their exact relationship.

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