Google Patents Holograms For Glass, Which Could Involve Magic Leap
Today Google published a patent application for using holograms in a head mounted display like Google Glass. It would effectively let Google create augmented reality experiences that superimpose computer-generated imagery (CGI) atop the real world.
But what’s perhaps more fascinating is how the patent contextualizes Google Inc leading the $542 million funding round for augmented reality startup Magic Leap. One possibility is that Google’s smart eyewear could be the hardware platform for Magic Leap‘s AR content.
Over the past few years, Magic Leap has filed a bunch of trademarks for forthcoming augmented reality content. These include characters, titles, and games like Super Bionic Bitforce, Roadkill Warriors, Monsta Battle, Moonstone Monsters, Moonsters, and my personal favorite, Flutterboard, which refers to “flying sentient skateboards”.
This patent and trademark research came from legal technology firm SmartUp Legal. The company’s founder Mikhail Avady tells me “I believe Google wants Magic Leap to be the content provider for Google Glass. If we look at their trademark applications, it shows very story and content based trademarks. Magic Leap wants to turn the world into a movie theater and Google wants it to be through Glass.”
See the full story here: http://techcrunch.com/2015/10/01/google-holograms/?ncid=tcdaily