The technology Wevr is developing, he added, is intended to make it possible for creators to make something once and publish it on the myriad of VR devices heading to market.
That’s more complicated than it sounds, because those devices can be dramatically different. Some are powered by Android smartphones, while others run on sophisticated personal computers. When a VR app made for the PC won’t run on a phone, for example, Wevr’s plan is to offer users — via apps or embeddable Web widgets — the ability to buy and remotely download that software to their more powerful computers.
“We want to make it frictionless for people who peruse VR to find content,” co-founder Anthony Batt said. “We want developers to know for sure, ‘I can get this out there.'”
The studio has already convinced some Hollywood talent, including “Pulp Fiction” screenwriter Roger Avary and “The Walking Dead” producer David Alpert, to sign on to this plan. Simultaneously, it’s developing more of its own content, including a longer version of theBlu (the CGI whale demo) as well as several live-action video projects, including a 12-minute video/CGI film starring comedian Reggie Watts and a 40-minute trap music concert film.
Batt disagreed with the conventional wisdom that consumers won’t sit through a 40-minute virtual reality experience.
see the full story here: http://recode.net/2015/10/26/wevr-thinks-youll-spend-hours-in-virtual-reality/