Blippar launches R&D lab and expands into virtual reality with an educational Google Cardboard app
More than $40 million in funding later, the now New York-based company has launched Blippar Lab, a research and development unit that will be used to explore “innovative use cases for AR and VR across a variety of industries.” The first of these Blippar Lab-branded products is Cardio VR for Google Cardboard, which is aimed at helping children learn about the human body through virtual reality.
If the distinction between augmented reality and virtual reality is lost on you, here’s a summation. AR is when the real, physical world is “augmented” with digital content, such as images or text layered upon a screen. VR is the full recreation of a world in digital, or “virtual,” form.
Cardio VR is available today for Android and iOS (iPhone). To use the app, you’ll need to procure a Google Cardboard device to place your smartphone in, but other brands will work too — I used OnePlus Cardboard to check it out. Without one of the aforementioned VR headsets, the app will look a little something like this.
See the full story here: http://venturebeat.com/2015/10/27/blippar-launches-rd-lab-and-expands-into-virtual-reality-with-an-educational-google-cardboard-app/